Discover more about Australia‘s South West 

Australia’s South West is one of the most well-known regions within Western Australia, thanks to its world-class surf breaks, beautiful vineyards, towering forests and gourmet food offerings.   

Encompassing the Bunbury Geographe, Margaret River, Southern Forests and Valleys, and Great Southern regions, Australia’s South West is a much-loved destination for locals and out-of-state visitors. 

Learn more about Australia’s South West’s tourism sector through our latest visitor statistics and insights, including fact sheets for key Local Government Areas and Regional Development Commissions.

Following Tourism Research Australia's change to the new Domestic Tourism Statistics (DoTS) system, the dashboard below has been amended to only show international visitation, with domestic visitor statistics to be added when more information is available. 

The fact sheets are based on the National Visitor Survey and will be updated in 2026 with data from DoTS.


Australia's South West Factsheet

Take an in-depth look at who’s visiting Australia’s South West in our latest regional factsheet. Updated annually, the factsheet shows the number of overnight visitors, where they come from, how much they spend, their purpose of visit, length of stay, and other key insights.

Australia's South West Fact Sheet
Australia's South West Fact Sheet

Australia’s South West Fact Sheet 2024

Pdf | 1.1 MB

Local Government Area and Sub Region Fact Sheets

For a more comprehensive break down of visitor statistics within Australia's South West, Tourism WA has created fact sheets for key Local Government Area (LGA) and Sub Region in the area. Updated each calendar year, the fact sheets include information on visitor numbers to each area, how long they stay, where they travelled from and how much they typically spend. Each factsheet is based on data from Tourism Research Australia, who publish visitor statistics for every Australia LGA.

City of Albany
Pdf | 904.41 KB
Shire of Augusta - Margaret River
Pdf | 831.87 KB
City of Bunbury
Pdf | 848.9 KB
City of Busselton
Pdf | 844.15 KB
Shire of Denmark
Pdf | 826.24 KB
The Margaret River Region
Pdf | 903.99 KB
The Bunbury-Geographe Region
Pdf | 1 MB
The Southern Forests and Valleys Region
Pdf | 1 MB

Regional Development Commission Fact Sheets

Beyond our five main tourism regions, Tourism WA has also developed insights into the Regional Development Commissions across Western Australia. Each factsheet includes information on visitor numbers, where these visitors come from, how much they spend and more destination insights. Updated each calendar year, the factsheets are based on data from Tourism Research Australia's National and International Visitor Surveys.

Great Southern Development Commission
Pdf | 972.9 KB
South West Development Commission
Pdf | 1.4 MB
Need more information?

To find visitor information on a Local Government Area not listed, head to Tourism Research Australia to view their fact sheets or contact us on research@westernaustralia.com. 

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