Promoting the Dream State across Australia
Our goal is to entice more people from around the country to travel to WA and experience our incredible destinations and experiences. This includes West Australians holidaying within their own state (intrastate visitors) and East Coast visitors heading west (interstate visitors).
To attract more East Coast visitors to Western Australia, we focus on creating inspiring marketing campaigns, working with travel distributors to sell WA tourism product, and promoting timely reasons to visit our Dream State.
We also deliver cooperative marketing campaigns with airlines, wholesalers, retailers and online travel agents to promote Western Australia’s tourism products and destinations and generate bookings.
To encourage more West Australians to holiday within their own state, we work with Western Australia’s five Regional Tourism Organisations (RTOs). We fund the five RTOs to deliver intrastate campaigns for their specific region and support our interstate and international marketing.