Domestic Tourism Statistics (DoTS) Hub
The way domestic visitor data is measured in Australia has changed. Find out more about Tourism Research Australia's new DoTS system in our dedicated hub.
Discover more about Australia’s Golden Outback
Australia’s Golden Outback encompasses a huge portion of Western Australia, from the far south town of Esperance to the historic gold-mine region of Kalgoorlie. Visitors here flock to the endless fields of gorgeous wildflowers, the untouched beaches of the Esperance coast and the awe-inspiring Wave Rock.
Many West Australians journey through Australia’s Golden Outback on business trips, visiting the farming regions of the Wheatbelt, Gascoyne and Goldfields, while also enjoying the unique landscapes and wondrous dark-sky tourism offerings.
Learn more about Australia’s Golden Outback’s tourism sector through our latest visitor statistics and insights, including fact sheets for key Local Government Areas and Regional Development Commissions.
Following TRA's change to the new DoTS system at the start of 2025 and the release of a full year of data for the regions, the dashboard now shows a regional breakdown for 2025.
Domestic and total spend cannot be reliably reported prior to 2025 and are therefore only shown for 2025. See the Tourism Research Australia website for more info on the methodology change.
The 2024 fact sheets are based on the National Visitor Survey and will be updated shortly with data from DoTS.
Australia’s Golden Outback factsheet
Take an in-depth look at who’s visiting Australia’s Golden Outback in our latest regional factsheet. Updated annually, the factsheet shows the number of overnight visitors, where they come from, how much they spend, their purpose of visit, length of stay, and other key insights.
Local Government Area fact sheets
Learn more about Australia’s Golden Outback through Tourism WA’s Local Government Area (LGA) fact sheets. Updated annually, the fact sheets detail visitor numbers for key areas, length of visitor stay, visitor spend and other key insights. The fact sheets are based on data from Tourism Research Australia, who publish visitor statistics for every Australia LGA.
Regional Development Commission fact sheets
Beyond our five main tourism regions, we have developed insights into the Regional Development Commissions areas across Western Australia, plus an in-depth look at the Perth metropolitan region. Each factsheet includes information on visitor numbers, where these visitors come from, how much they spend and more destination insights. Updated each calendar year, the fact sheets are based on data from Tourism Research Australia's National and International Visitor Surveys.
Need more information?
To find visitor information on a Local Government Area not listed, head to Tourism Research Australia to view their fact sheets or contact us on research@westernaustralia.com.