USA Dream WA Roadshow 2025 - Tourism Western Australia

Event overview

Tourism WA is inviting tourism businesses based in Western Australia to participate in the USA Dream Western Australia Roadshow. This event will take place from 9 to 13 September 2025 in New York City and Philadelphia, prior to Tourism Australia’s North America Marketplace from 15 to 17 September 2025.

The USA Dream WA Roadshow will provide an opportunity for operators to travel in-market, showcase their business, products, or services to inbound tour operators (ITOs), frontline travel agents, product managers, wholesale reservation teams and retail marketing managers in the USA. This includes retail travel agency owners, managers and consultants from key USA travel agencies and consortia such as SmartFlyer, Virtuoso, Global Travel Collection. Additionally, businesses can connect with buyers from Goway Travel, Swain Destinations, and ANZCRO, just to name a few.

Attendance at Tourism Australia’s North America Marketplace is a requirement to be considered.

Event Details

Learn more about the USA Dream WA Roadshow 2025

Event itinerary

9 September 2025: Arrive in NYC, welcome dinner and market briefing.

10 September to 12 September 2025: USA Dream WA Roadshow events in NYC and Philadelphia.

13 September 2025: Travel Philadelphia to Los Angeles.

14 September 2025: Day at leisure with optional group activity

15 to 17 September 2025: Tourism Australia’s North America Marketplace.

Event objectives

Establish and grow business opportunities for WA tourism operators with new and existing trade partners in the North American market;
Create opportunities for WA tourism operators to contract with ITOs (‘onsites’), relevant leisure wholesalers, retailers and online travel agents;
Educate and update WA industry operators on the latest travel and market trends; and
Increase awareness of WA as a destination of choice for leisure High Yielding Travellers and raise the profile of WA products and operators.

Eligibility

We anticipate there will be strong interest from WA tourism businesses in the USA Dream WA Roadshow.

To be eligible and accepted as a participant, you must demonstrate how you meet the selection criteria and provide the necessary information by the key dates specified.

With a limited number of places available, preference will be given to WA tourism businesses who most closely meet the eligibility criteria, outlined in the USA Dream WA Roadshow Prospectus.

Businesses must also have been successful in attending Tourism Australia’s North America Marketplace.

Event format

The USA Dream WA Roadshow is scheduled to be held across five days in NYC including a welcome dinner for the WA delegation on arrival, a market update and briefing from our USA team, and a range of trade and media events along with agency store visits.

Due to sensitivities of 11 September in NYC, this will be a lighter touch event day focused on media engagements.

New York Fashion Week also takes place from 12 to 14 September, so the group will travel to Los Angeles over the weekend, ahead of Tourism Australia's North America Marketplace.

Support package

We understand the costs associated with travelling to and doing businesses with the USA market.

To support WA tourism businesses in their efforts within the USA market, Tourism WA is offering an incentive package to assist with attendance at Tourism Australia’s North America Marketplace, and the WA USA Dream WA Roadshow.

Refer to the USA Dream WA Roadshow Prospectus for the full list of inclusions and exclusions.

Key dates

Applications Open: Monday, 9 June 2025

Applications Close: 5:00pm AWST, Friday, 27 June 2025

Outcome Advised: 5:00pm AWST, Tuesday, 22 July 2025

All Delegate Details Confirmed: Friday, 1 August 2025

Terms and conditions

Registrations for participation in Tourism Australia’s North America Marketplace are open until 20 June 2025 with acceptances confirmed from 7 to 18 July 2025. Find more information here.

Registrations for the USA Dream WA Roadshow are open until 5:00pm AWST, Friday 27 June 2025. All applications will be assessed by an internal Tourism WA selection panel. Pending confirmation of attendance at Tourism Australia’s North America Marketplace, Operators will be notified by email by 5:00pm AWST, Tuesday 22 July 2025.All successful applicants will receive further details on the USA Dream WA Roadshow, including event and travel details.

By registering for the USA Dream WA Roadshow, Operators agree to the terms and conditions of this event as outlined in the USA Dream WA Roadshow Prospectus.

For more information, please contact:

Mel Johnson
Senior Markets Manager – Domestic, NZ & USA
Phone: +61 8 9262 1654 | Mobile: +61 432 945 622
Email: Mel.Johnson@westernaustralia.com