Dream Global Tourism Forum - Tourism Western Australia

Tourism WA hosted a successful Dream Global Tourism Forum with more than 130 attendees on Friday, 7 November, providing key updates on our market plans for 2026.

The event gave operators the opportunity to connect directly with the team driving WA’s global tourism strategy. Operators heard directly from Tourism WA’s Country and Market Managers who shared the latest insights and activities from the 12 international and domestic markets that Tourism WA is active in for 2025–26.

The strong turnout and engaging panel discussions reflected the industry’s shared commitment in positioning WA as a world class destination.

If you were unable to attend, view the session recordings below.

Event Recordings

Catch up on the recordings from Tourism WA’s Dream Global WA Tourism Forum. Hear from Tourism WA’s Country and Market Managers sharing the latest insights and activities from the 12 international and domestic markets that Tourism WA is active in for 2025–26. Hear how Tourism WA is positioning the state across key global markets, and learn about upcoming campaign activity, partnership opportunities, and ways to align your business with WA’s broader tourism goals.

Session 1: Opening address, Tourism Council WA Update and Latest Visitor Insights

Welcome address by Tourism WA Managing Director, Anneke Brown
Presentation from Tourism Council WA CEO, Evan Hall
Presentation on latest visitor statistics and insights from Tourism WA Insights and Strategy Director, Chris Galvin

Session 2: Market Update - Domestic, New Zealand and USA

Domestic: Tourism WA Senior Markets Manager Domestic NZ & USA, Mel Johnson
Domestic: Tourism WA East Coast Trade Manager, Christine Poole
New Zealand: Tourism WA Market Manager New Zealand, Kate Wright
USA: Tourism WA Market Manager USA, Emily Lawrence

Followed by a panel discussion facilitated by Mel Johnson.

Session 3: Market Update – Greater China and South East Asia

Greater China: Tourism WA Country Manager Greater China, Christine Xu
Singapore and Malaysia: Tourism WA Country Manager Singapore and Malaysia, Ava Ang and Marketing Officer Singapore and Malaysia, Faridah Ibrahim
Indonesia: Tourism WA Senior Markets Manager South East Asia and Greater China, Rebecca Laffrey

Followed by a panel discussion facilitated by Rebecca Laffrey.

Session 4: Market Update – UK, Europe, Japan and India

UK: Tourism WA Market Manager UK, James Neal
Continental Europe: Tourism WA Senior Markets Manager UK, Europe, Japan & India, James Munro
Japan: Tourism WA Country Manager Japan, Hideki Yoshizawa
India: Tourism WA Market Manager India, Arjun Mukundd

Followed by a panel discussion facilitated by Tom Upson.

Dream Global WA Tourism Forum

Event Recordings

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