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​​​The majority of people that visit WA are from the domestic market – this includes West Australians who holiday at home (intrastate market) and those from other parts of Australia (interstate market).

Our goal is to entice more people from around the country to travel to WA and experience our incredible destinations and experiences through:

  • Exciting and inspiring marketing campaigns
  • Marketing activities with a wide range of travel distributors such as airlines, wholesalers, retail travel chains and online tourism agents who have the ability to sell WA tourism product to encourage bookings
  • Promoting events to showcase that there is always something on in WA

We have identified six different types of groups as our target markets, however our interstate campaigns specifically target three of these - Escape and Connect, Bright Lights, and Off the Beaten Track. Find out more information about them in Domestic market insights.

How to get involved

  • Check out our interstate campaigns below and find out how you can get involved.
  • Find out how to work with us and make the most out of our marketing activities by visiting How to work with us.
  • To benefit from our cooperative marketing campaigns with various trade distribution partners, get in touch with the product managers relevant to your business. Download our Domestic Travel Distribution Partners contact list (PDF 83KB).

More information and useful links

For more information email marketing@westernaustralia.com.

For the latest interstate research, market profiles and segments visit:


Wander out Yonder in WA - interstate campaign 

We launched a new interstate campaign Wander out Yonder in WA.

Last Reviewed: 2021-01-25