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​​​The majority of people that visit WA are from the domestic market – this includes West Australians who holiday at home (intrastate market) and those from other parts of Australia (interstate market).

Our goal is to entice more people from around the country to travel to WA and experience our incredible destinations and experiences through:

  • Exciting and inspiring marketing campaigns
  • Marketing activities with a wide range of travel distributors such as airlines, wholesalers, retail travel chains and online tourism agents who have the ability to sell WA tourism product to encourage bookings
  • Promoting events to showcase that there is always something on in WA

Find out more information about the domestic market in Domestic market insights.

Example of interstate promotion - the Experiences campaign

We have launched a campaign in partnership with Big Red Group, across their RedBalloon and Adrenaline brands, to promote unique WA experiences to East Coast audiences. Working with a select team of content creators, including Scott Slawinski, Dylan Alcock and Ashleigh Vader, the campaign shows a range of real stories, based on real journeys across WA – from Margaret River, Exmouth, Rottnest, Geraldton and Broome. The content, running until the end of June, will be leveraged across paid and organic media channels, including social (Instagram, Facebook, TikTok) and online video (YouTube).

See some examples of campaign creative below.

How to get involved

  • Check out our interstate campaigns below and find out how you can get involved.
  • Find out how to work with us and make the most out of our marketing activities by visiting How to work with us.
  • To benefit from our cooperative marketing campaigns with various trade distribution partners, get in touch with the product managers relevant to your business. Download our Domestic Travel Distribution Partners contact list.

More information and useful links

For more information email

For the latest interstate research, market profiles and segments visit:

Last Reviewed: 2023-11-15