Drive the Dream
Get ready to leave the everyday behind and embark on an unforgettable journey through the dreamlike landscapes of Western Australia.
West Australian Formula 1 superstar Daniel Ricciardo took a break from racing box to box for an unforgettable road trip from ocean to outback in his home state.
Joined by his best mate Blake, Daniel embarked on an adventure along the Coral Coast highway, traversing the otherworldly hues of Hutt Lagoon, billion-star skies at outback stations, the World Heritage listed slice of paradise in Shark Bay (Gutharraguda) and the exhiliration of swimming with majestic whale sharks in the pristine waters of Ningaloo Reef (Nyinggulu) - another World Heritage listed gem.
Their experience exploring the diverse and picturesque landscapes is captured in a new Tourism WA campaign 'Drive the Dream', with a short film showing the special moment two best friends reconnect on the open road.
Watch as Daniel and his best mate, Blake, embark on a Western Australian road trip adventure at westernaustralia.com/roadtrips.
Media Resources
Access further information on the new Drive the Dream campaign, including a Q&A with Daniel Ricciardo, plus key messages, Daniel's road trip itinerary, campaign talent bios and WA's hero road trips in the campaign press kit:
Road Trips Press Kit (PDF 4.5MB)
Road Trips Campaign FAQs (PDF 2.5MB)
For any additional image or vision requests, email media@westernaustralia.com.