Published: 13 May 2025
This week, Tourism Western Australia has partnered with AirAsia for a high-impact marketing campaign to boost visitation from one of Western Australia’s key Southeast Asian visitor markets.
The campaign coincides with the return of AirAsia’s double daily direct flights from Kuala Lumpur to Perth from 23 June 2025, restoring the airline’s inbound services to 14 per week.
Targeting Malaysian families, millennials and special interest travellers, the campaign features high-impact advertising across Kuala Lumpur, including a 3D whale shark display at the Pavilion Kuala Lumpur shopping precinct and digital ads lighting up the city’s Menara TSLAW and Menara RAC buildings.
To drive bookings, AirAsia will offer more than $145,000 AUD (RM400,000) worth of discount codes for flights from Kuala Lumpur to Perth, which will be available from 14 May to 31 July 2025, for travel until 31 December 2025.
Malaysia is WA’s fifth-largest international tourism market, with 61,000 visitors injecting $136 million into the State’s economy in the year ending December 2024.
Tourism WA’s Managing Director Anneke Brown, and Executive Director Marketing Melissa Forbes, travelled to Malaysia this week for the launch of this campaign, celebrating and showcasing WA to local media, meeting with airlines and key trade partners to strengthen relationships and explore new opportunities to grow visitation to Western Australia.
The partnership with AirAsia forms part of Tourism WA’s broader efforts to position WA as the Western Gateway to Australia and expand WA's global aviation connectivity into the state.
Read more about the Malaysia international market here: