We promote WA as an incredible holiday destination in 11 key international markets of the United Kingdom, Germany/ Switzerland, New Zealand, Singapore, Malaysia, Indonesia, United States of America, India, China, Hong Kong and Japan.
Our goal is to grow the number of international visitors to WA and encourage them to spend more, stay longer and travel further around the State. To do this, we work on innovative marketing campaigns and a world-class events calendar to promote WA’s destinations and experiences overseas. We also work with key international trade partners to attract visitors. Find out more by visiting our International campaigns page.
In addition, we have developed a number of useful research and insights into each international market below.
There are 2 reports below, the first of which shows the total International view. The second report is interactive and the desired market can be selected - please navigate to page 1 to make a new selection.