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​We promote WA as an incredible holiday destination in 11 key international markets of the United Kingdom, Germany/ Switzerland, New Zealand, Singapore, Malaysia, Indonesia, United States of America, India, China, Hong Kong and Japan.

Our goal is to grow the number of international visitors to WA and encourage them to spend more, stay longer and travel further around the State. To do this, we work on innovative marketing campaigns and a world-class events calendar to promote WA’s destinations and experiences overseas.  We also work with key international trade partners to attract visitors. Find out more by visiting our International campaigns page.

In addition, we have developed a number of useful research and insights into each international market below.

China 

Get the latest insights and resources to help you understand the China market.

United Kingdom 

Get the latest insights on the UK market.

Germany and Switzerland 

Get the latest insights on Germany and Switzerland.

New Zealand 

Get the latest insights into the New Zealand market.

Singapore 

Get the latest insights into the Singapore market.

Malaysia 

Get the latest insights into Malaysia.

Indonesia 

Get the latest insights into Indonesia.

United States of America 

Get the latest insights into the USA market,

India 

Get the latest insights into the India market.

Hong Kong 

Get the latest insights into the Hong Kong market.

Japan 

Get the latest insights into the Japan market.

Last Reviewed: 2021-01-27