Discover Australia’s North West 

From the iconic Cable Beach to the World Heritage listed Purnululu National Park, Australia’s North West offers visitors a true wilderness experience. The far north region of WA is a popular destination for West Australians chasing warmth during the April to October months, known as the dry season.  
 
During this period, thousands of visitors head north for the busy tourism period in the Kimberley and Pilbara regions when the rain ends and the area re-opens to visitors. Popular with interstate visitors and working holidaymakers, the main towns of Broome and Kununurra offer numerous flight connections.  
 
Learn more about Australia’s North West’s tourism sector through our latest visitor statistics and insights, including fact sheets for key Local Government Areas and Regional Development Commissions. 

Following Tourism Research Australia's change to the new Domestic Tourism Statistics (DoTS) system, the dashboard below has been amended to only show international visitation, with domestic visitor statistics to be added when more information is available. 

The fact sheets are based on the National Visitor Survey and will be updated in 2026 with data from DoTS.



Australia’s North West factsheet

Take an in-depth look at who’s visiting Australia’s North West in our latest regional factsheet. Updated annually, the factsheet shows the number of overnight visitors, where they come from, how much they spend, their purpose of visit, length of stay, and other key insights.

Cable Beach, Broome
Cable Beach, Broome

Australia’s North West factsheet

Pdf | 1.1 MB

Local Government Area fact sheets

Discover more about Australia’s North West through our key Local Government Area (LGA) fact sheets for the region. Updated annually, the fact sheets detail visitor numbers for the areas, length of visitor stay, visitor spend and other key insights. Each factsheet is based on data from Tourism Research Australia, who publish visitor statistics for every Australia LGA.

Shire of Ashburton
Pdf | 934.1 KB
Shire of Broome
Pdf | 937.1 KB
City of Karratha
Pdf | 891.3 KB

Regional Development Commission fact sheets

Beyond our five main tourism regions, we have developed insights into the Regional Development Commissions areas across Western Australia, plus an in-depth look at the Perth metropolitan region. Each factsheet includes information on visitor numbers, where these visitors come from, how much they spend and more destination insights. Updated each calendar year, the fact sheets are based on data from Tourism Research Australia's National and International Visitor Surveys.

Kimberley Development Commission
Pdf | 973.5 KB
Pilbara Development Commission
Pdf | 968.5 KB
Need more information?

To find visitor information on a Local Government Area not listed, head to Tourism Research Australia to view their fact sheets or contact us on research@westernaustralia.com. 

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