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​​​Tourism WA promotes the State in the domestic and 10 key international markets.

Key markets 

Tourism WA promotes the State in the domestic (intrastate and interstate) and 10 key international markets.

Intrastate marketing 

We promote WA to the intrastate market (West Australians) to encourage travel within the State.

Interstate marketing 

We target the interstate market to encourage travel to Western Australia.

International marketing 

Our international marketing aims to raise awareness and consideration of WA as an extraordinary holiday destination.

Domestic market profiles 

Tourism WA has developed six new domestic market audience profiles to better target consumers.

Last Reviewed: 2016-11-07