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​​​Tourism WA promotes the State in the domestic and 10 key international markets.

However, all of our interstate and international marketing campaigns have been put on hold in light of the current travel restrictions.  We have recently launched a new intrastate marketing campaign, Wander out Yonder, to encourage West Australians to holiday at home. 

We are closely monitoring the situation and will reactivate marketing activity when the time is right. 

Key markets 

Tourism WA promotes the State in the domestic (intrastate and interstate) and 10 key international markets.

Intrastate marketing 

We promote WA to the intrastate market (West Australians) to encourage travel within the State.

Interstate marketing 

We target the interstate market to encourage travel to Western Australia.

International marketing 

Our international marketing aims to raise awareness and consideration of WA as an extraordinary holiday destination.

$12 million International Marketing Boost 

Attracting holiday visitors from key South East Asian markets and long haul destinations is the focus of a $12 million international marketing boost ...

Domestic market profiles 

Tourism WA has developed six new domestic market audience profiles to better target consumers.

Last Reviewed: 2020-06-02