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​​​Due to COVID-19 travel restrictions, all of our international marketing campaigns are still on hold. However, we are continuing to use our social media channels, with a focus on publishing light and uplifting content to celebrate the beauty of WA.  

In June 2020, we launched Wander out Yonder – a campaign that urged West Australians to take a holiday in their own backyard to provide much needed support to tourism operators impacted by border closures and travel restrictions as a result of COVID-19.

With the transition to controlled borders from Saturday, November 14, we have evolved the Wander out Yonder campaign and adapted it to target the first five markets that can travel to WA without having to quarantine on arrival - Queensland, Northern Territory, South Australia, Tasmania and the ACT.

We will closely monitor the situation and reactivate international marketing activity, and interstate marketing to Victoria and NSW, when the time is right.

Key markets 

Tourism WA promotes the State in the domestic (intrastate and interstate) and 10 key international markets.

Intrastate marketing 

We promote WA to the intrastate market (West Australians) to encourage travel within the State.

Interstate marketing 

We target the interstate market to encourage travel to Western Australia.

International marketing 

Our international marketing aims to raise awareness and consideration of WA as an extraordinary holiday destination.

$12 million International Marketing Boost 

Attracting holiday visitors from key South East Asian markets and long haul destinations is the focus of a $12 million international marketing boost ...

Domestic market profiles 

Tourism WA has developed six new domestic market audience profiles to better target consumers.

Last Reviewed: 2020-11-11