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We are embarking on a journey to define our unique tourism brand story. The development of this story, a narrative that is owned across the tourism industry in WA, is important because it will help us align and differentiate our marketing. 

That means, in a crowded marketplace, it will be easier for a visitor to choose WA over one of our competitors. We want to present tourism in WA as something that has significant appeal because it is uniquely linked to who we are and where we are. 

To do that we need your help. We can’t do it without you. Over the coming months Tourism WA Managing Director Brodie Carr and Guy Taylor (the tourism ‘story guy’) will travel around the state, meeting industry, running workshops, having conversations, and asking questions aimed at getting to the heart of what makes visiting WA different from visiting anywhere else.​

For more information, click here

View the video below to find out more:


Last Reviewed: 2019-04-05