A Dream Road Trips Campaign 

Drive the Dream invites travellers to experience the diverse road trip itineraries that make Western Australia the ultimate destination for a self-drive holiday. It is designed to turn awareness into action and move a Western Australian road trip to the 'must do' list by showcasing WA as the ideal destination for a self drive adventure. 


Warroora Station, south of Coral Bay

Warroora Station, south of Coral Bay

Drive the Dream Resources

Find out how to leverage the campaign in your marketing by downloading our Drive the Dream Industry Toolkit, Style Guide and Brand Films.

Boranup Forest, Margaret River Region
Boranup Forest, Margaret River Region

Drive the Dream Industry Toolkit

Pdf | 847 KB
Boranup Forest, Margaret River
Boranup Forest, Margaret River

Drive the Dream Style Guide

Pdf | 3.32 MB

You may also be interested in

Where Dream Events Happen
Learn more about our dedicated events campaign, Where Dream Events Happen, launched alongside our Vision for Dream Events.
Our brand
Learn more about WA’s global tourism brand Walking On A Dream and access a range of brand resources.
Connect with Culture
Find out more about our campaign dedicated to celebrating WA's authentic and profound Aboriginal experiences.