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​Western Australia offers many extraordinary experiences, some of which can't be found anywhere else in Australia, and in some cases the world​. Our brand positioning – Experience Extraordinary – reflects the State's uniqueness.

Just Another Day in WA is Tourism WA’s latest marketing campaign under the Experience Extraordinary brand. The core message of the campaign is - There are so many unique and extraordinary experiences waiting to be discovered in WA that although it may feel like an unforgettable moment, you’ll see it’s just another day in WA. This video explains how Tourism WA markets the State around the world. 

Tourism WA also implements an events marketing strategy to showcase a wide variety of events happening across the State.

WA Tourism – Our Story 

Tourism WA is embarking on a journey to define our own unique tourism brand story.

Experience Extraordinary 

​​​Western Australia offers many extraordinary experiences, some of which can't be found anywhere else in Australia, and in some cases the world​.

Just Another Day in WA 

Just Another Day in WA is Tourism WA’s latest marketing campaign under the Experience Extraordinary brand.

Perth brand 

The Perth brand has been created to establish a unified identity for the city of Perth.

Events marketing 

Our events marketing campaign communicates the wide variety of events happening across the State to drive attendance.

International campaigns 

Learn more about Tourism WA's international cooperative marketing strategy.

Domestic campaigns 

Learn more about Tourism WA’s domestic cooperative marketing strategy.

Home of the Road Trip 

Tourism WA has launched a global campaign promoting Western Australia as the ‘home of the road trip’.

Coral Coast and Kimberley campaigns 

Learn more about our Coral Coast and Kimberley marketing campaigns.

Ord Valley Muster campaign 

Tourism WA’s Ord Valley Muster campaign is rolling out in Perth, as well as Victoria and New South Wales.

AFL campaign 

Tourism WA’s 2019 AFL marketing campaign launched on Sunday January 27 and will run for six months.

Intrastate events brand campaign 

Tourism WA launched the second burst of our intrastate events brand campaign ‘WA, Get Event-full’ on February 17, 2019.

Last Reviewed: 2018-12-12