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​Western Australia offers many extraordinary experiences, some of which can't be found anywhere else in Australia, and in some cases the world​. Our brand positioning – Experience Extraordinary – reflects the State's uniqueness.

Just Another Day in WA is Tourism WA’s latest marketing campaign under the Experience Extraordinary brand. The core message of the campaign is - There are so many unique and extraordinary experiences waiting to be discovered in WA that although it may feel like an unforgettable moment, you’ll see it’s just another day in WA. This video explains how Tourism WA markets the State around the world. 

Tourism WA also implements an events marketing strategy to showcase a wide variety of events happening across the State.

Experience Extraordinary 

​​​Western Australia offers many extraordinary experiences, some of which can't be found anywhere else in Australia, and in some cases the world​.

Just Another Day in WA 

Just Another Day in WA is Tourism WA’s latest marketing campaign under the Experience Extraordinary brand.

Feb Fever 

The ‘Feb Fever’ campaign showcases the variety of world class events Perth has to offer during February.

Summer is the Greatest Show in Perth 

The 'Summer is the Greatest Show in Perth' campaign will position Perth as the best place to visit this summer.

Road Trips 

Tourism WA has launched a global campaign promoting Western Australia as the ‘home of the road trip’.

Hotel Perth 

The Hotel Perth campaign focuses on selling Perth as a holiday destination on Australia's East Coast.

Perth brand 

The Perth brand has been created to establish a unified identity for the city of Perth.

Events marketing 

Our events marketing campaign communicates the wide variety of events happening across the State to drive attendance.

Current and upcoming campaigns 

Details of Tourism WA's current and upcoming campaigns.

Last Reviewed: 2018-11-12