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​Western Australia offers many incredible tourism destinations and experiences, which Tourism WA promotes nationally and internationally.  We also implement an events marketing strategy to showcase a wide variety of events happening across the State.

However, due to COVID-19 travel restrictions, all of our international marketing campaigns are still on hold. We are continuing to use our social media channels, with a focus on publishing light and uplifting content to celebrate the beauty of WA.  

In June 2020, we launched Wander out Yonder – a campaign that urged West Australians to take a holiday in their own backyard to provide much needed support to tourism operators impacted by border closures and travel restrictions as a result of COVID-19.

With the transition to controlled borders from Saturday, November 14, we have evolved the Wander out Yonder campaign and adapted it to target the first four markets that can travel to WA without having to quarantine on arrival - Queensland, Northern Territory, Tasmania and the ACT.

We will closely monitor the situation and reactivate international marketing activity, and interstate marketing to Victoria, South Australia and NSW, when the time is right.

Wander out Yonder in WA - interstate campaign 

Tourism WA has launched a new interstate campaign Wander out Yonder in WA to encourage visitors from Queensland, Northern Territory, Tasmania and the ...

Wander out Yonder 

Tourism WA's latest intrastate campaign.

Western Australia Tourism – Our Story 

Tourism WA is embarking on a journey to define our own unique tourism brand story.

Adventure Awaits 

Social media activity to cement WA destinations at the top of people’s wish lists for when they can travel again.

Perth brand 

The Perth brand was created to establish a unified identity for the city of Perth.

Events marketing 

Tourism WA runs events marketing campaigns every year across both paid and owned media channels.

2020 AFL campaign 

Tourism WA’s 2020 AFL marketing campaign launched on February 17, 2020.

Home of the Road Trip 

Tourism WA launched a global campaign promoting Western Australia as the ‘home of the road trip’.

Last Reviewed: 2020-11-23