Skip to main content

​Western Australia offers many amazing experiences, some of which can't be found anywhere else in Australia, and in some cases the world​.

Tourism WA also implements an events marketing strategy to showcase a wide variety of events happening across the State.

However,  all of our interstate and international marketing campaigns have been put on hold in light of the current travel restrictions.

While these tactical campaigns are on hold, we’re continuing to use our social media channels, with a focus on publishing light and uplifting content to celebrate the beauty of WA.  We have also just launched a new intrastate marketing campaign - Wander out Yonder - to encourage West Australians to holiday at home. 

We will closely monitor the situation and reactivate interstate and international marketing activity when the time is right.

Wander out Yonder campaign 

Tourism WA's latest intrastate campaign.

Western Australia Tourism – Our Story 

Tourism WA is embarking on a journey to define our own unique tourism brand story.

Adventure Awaits 

Social media activity to cement WA destinations at the top of people’s wish lists for when they can travel again.

Perth brand 

The Perth brand was created to establish a unified identity for the city of Perth.

Events marketing 

Tourism WA runs events marketing campaigns every year across both paid and owned media channels.

Home of the Road Trip 

Tourism WA launched a global campaign promoting Western Australia as the ‘home of the road trip’.

2020 AFL campaign 

Tourism WA’s 2020 AFL marketing campaign launched on February 17, 2020.

Last Reviewed: 2020-06-02