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​Western Australia offers many amazing experiences, some of which can't be found anywhere else in Australia, and in some cases the world​.

Tourism WA also implements an events marketing strategy to showcase a wide variety of events happening across the State.

Intrastate campaign - Do it in WA 

Tourism WA launched its biggest ever intrastate campaign - Do it in WA - to encourage West Australians to holiday around State.

WA Tourism – Our Story 

Tourism WA is embarking on a journey to define our own unique tourism brand story.

Melbourne to Margaret River region direct flights 

New direct flights between Melbourne and the Margaret River region were announced in October 2019.

The Kimberley Express 

Tourism Western Australia’s domestic campaign focus from October to November, 2019, included the Kimberley region.

Perth brand 

The Perth brand was created to establish a unified identity for the city of Perth.

Events marketing 

Tourism WA runs events marketing campaigns every year across both paid and owned media channels.

International campaigns 

Learn more about Tourism WA's international cooperative marketing strategy.

Domestic campaigns 

Learn more about Tourism WA’s domestic cooperative marketing strategy.

Home of the Road Trip 

Tourism WA launched a global campaign promoting Western Australia as the ‘home of the road trip’.

2020 AFL campaign 

Tourism WA’s 2020 AFL marketing campaign launched on February 17, 2020.

Last Reviewed: 2019-06-12