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Walking On A Dream' is a new brand that will elevate the profile of Western Australia as a unique destination within a highly-competitive global marketplace, to turbocharge visitation and boost the WA economy. The 'Walking On A Dream' creative concept directly addresses visitors' key travel desires and positions Western Australia as a wondrous, otherworldly, dreamlike and aspirational destination to visit.

Homegrown electronic group Empire Of The Sun have re-recorded their hit single Walking On A Dream  to support this new tourism brand, with the song the key soundtrack to the creative assets, including the 60-second State-wide brand film.

We encourage the WA community to share the new brand films via social media. Visit the 'Walking On A Dream' video playlist here to view and share the videos.

In the video below Noongar man Nick Abraham of cultural tours and consultancy company Warrang-Bridil, discusses his culture - which inspires and underpins Walking on a Dream - to tell Western Australia's special story. He introduces each shorter video alongside the four story pillars of Time, Space, Connection, and Freedom. 

How Industry can use 'Walking On A Dream'
Walking On A Dream' belongs to all Western Australians and is a tool for you to use in your marketing, product development or business planning.

Visit our Access Walking On A Dream Toolkit page to find guides, templates and toolkits to help you leverage our new brand in your operation's marketing and communications.

Last Reviewed: 2023-09-08