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'Walking On A Dream' is a new brand that will elevate the profile of Western Australia as a unique destination within a highly-competitive global marketplace, to turbocharge visitation and boost the WA economy. The 'Walking On A Dream' creative concept directly addresses visitors' key travel desires and positions Western Australia as a wondrous, otherworldly, dreamlike and aspirational destination to visit.

Homegrown electronic group Empire Of The Sun have re-recorded their hit single Walking On A Dream  to support this new tourism brand, with the song the key soundtrack to the creative assets, including the 60-second State-wide brand film.

We encourage the WA community to share the new brand films via social media. Visit the 'Walking On A Dream' video playlist here to view and share the videos.

In the video below Noongar man Nick Abraham of cultural tours and consultancy company Warrang-Bridil, discusses his culture - which inspires and underpins Walking on a Dream - to tell Western Australia's special story. He introduces each shorter video alongside the four story pillars of Time, Space, Connection, and Freedom. 


How Industry can use 'Walking On A Dream'
'Walking On A Dream' belongs to all Western Australians and is a tool for you to use in your marketing, product development or business planning.

We encourage organisations and businesses involved in promoting Western Australia to leverage 'Walking On A Dream' in their marketing and communications. To support this, Tourism WA has developed a toolkit to help our tourism partners leverage the new brand. The toolkit has been designed as a thought-starter, and will assist operators to review marketing collateral, inform their own branding, develop new tourism products, and more. The toolkit can be downloaded here.

More information

For more information about 'Walking On A Dream', please review the following resources:

Western Australia Brand Style Guide_September 2022 (PDF 7.7MB)
'How to work with Tourism WA' guide (PDF 5.5MB)
Our Story: The Spirit Of Adventure fact sheet (PDF 3.5MB)

If you have any further queries about 'Western Australia - Walking On A Dream', contact: brandandmarketing@westernaustralia.com.

Last Reviewed: 2022-09-14