'Walking On A Dream' is a new brand that will elevate the profile of Western Australia as a unique destination within a highly-competitive global marketplace, to turbocharge visitation and boost the WA economy. The 'Walking On A Dream' creative concept directly addresses visitors' key travel desires and positions Western Australia as a wondrous, otherworldly, dreamlike and aspirational destination to visit.
Homegrown electronic group Empire Of The Sun have re-recorded their hit single Walking On A Dream to support this new tourism brand, with the song the key soundtrack to the creative assets, including the 60-second State-wide brand film.
We encourage the WA community to share the new brand films via social media. Visit the 'Walking On A Dream' video playlist here to view and share the videos.
In the video below Noongar man Nick Abraham of cultural tours and consultancy company Warrang-Bridil, discusses his culture - which inspires and underpins Walking on a Dream - to tell Western Australia's special story. He introduces each shorter video alongside the four story pillars of Time, Space, Connection, and Freedom.
How Industry can use 'Walking On A Dream'
'Walking On A Dream' belongs to all Western Australians and is a tool for you to use in your marketing, product development or business planning.
We encourage organisations and businesses involved in promoting Western Australia to leverage 'Walking On A Dream' in their marketing and communications. To support this, Tourism WA has developed a toolkit to help our tourism partners leverage the new brand. The toolkit has been designed as a thought-starter, and will assist operators to review marketing collateral, inform their own branding, develop new tourism products, and more. The toolkit can be downloaded here.
More information