We encourage organisations and businesses involved in promoting Western Australia to leverage 'Walking On A Dream' in their marketing and communications.
To support this, Tourism WA has developed a toolkit to help our tourism partners leverage the new brand. The toolkit has been designed as a thought-starter, and will assist operators to review marketing collateral, inform their own branding, develop new tourism products, and more. The toolkit can be downloaded here:
In addition, you can access the following documents to help you leaverage Walking On A Dream to achieve your operation's marketing and communications goals:
If you have any queries about our assets or how to leverage 'Western Australia - Walking On A Dream',
contact:
brandandmarketing@westernaustralia.com