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​We encourage organisations and businesses involved in promoting Western Australia to leverage 'Walking On A Dream' in their marketing and communications. 

To support this, Tourism WA has developed a toolkit to help our tourism partners leverage the new brand. The toolkit has been designed as a thought-starter, and will assist operators to review marketing collateral, inform their own branding, develop new tourism products, and more.  The toolkit can be downloaded here:

In addition, you can access the following documents to help you leaverage Walking On A Dream to achieve your operation's marketing and communications goals:

If you have any queries about our assets or how to leverage 'Western Australia - Walking On A Dream',  

Last Reviewed: 2024-05-01