Domestic Tourism Statistics (DoTS) Hub
The way domestic visitor data is measured in Australia has changed. Find out more about Tourism Research Australia's new DoTS system in our dedicated hub.
Get to know our Australian visitors
Australian visitors to WA are broken up into two key markets, those visiting from WA (intrastate) and those travelling from across Australia (interstate). To help understand both domestic markets, Tourism WA have developed fact sheets which provide insights into how much they spend, how many nights they stay, who they are, what they like to do when they arrive, as well as planning and booking insights. These fact sheets are based on the National Visitor Survey and will be updated in 2026 with data from the Domestic Tourism Statistics collection.
Domestic visitors
The latest interstate and intrastate visitor statistics.
9.7 milovernight trips in year ending Mar 25
$10.2 bilvisitor spend in year ending Mar 25
$1,050 average spend per trip in year ending Mar 25
What types of trips do Australians take?
In 2022, Tourism WA commissioned Roy Morgan to conduct a study based on trips taken by Australians to better understand this important visitor market. The resulting data was divided into six segments and these trip types help inform our marketing efforts. Beyond identifying the six trip types, we have profiled the target market for each trip covering demographics, psychographics, and media consumption. The additional profiles help define who is most likely to take these trips, interstate or intrastate travellers.
What types of trips do Australians take?
What types of trips do Australians take?
In 2022, Tourism WA commissioned Roy Morgan to conduct a study based on trips taken by Australians to better understand this important visitor market. The resulting data was divided into six segments and these trip types help inform our marketing efforts. Beyond identifying the six trip types, we have profiled the target market for each trip covering demographics, psychographics, and media consumption. The additional profiles help define who is most likely to take these trips, interstate or intrastate travellers.
In 2022, Tourism WA commissioned Roy Morgan to conduct a study based on trips taken by Australians to better understand this important visitor market. The resulting data was divided into six segments and these trip types help inform our marketing efforts. Beyond identifying the six trip types, we have profiled the target market for each trip covering demographics, psychographics, and media consumption. The additional profiles help define who is most likely to take these trips, interstate or intrastate travellers.
Premium nature
A Premium Nature trip is a high-activity immersion in untouched nature offering unique, premium experiences.
Luxe culture
A luxury escape typically staying at 4 or 5 star hotels and resorts, focusing on restaurants, shopping and arts and culture.
City social
A city social trip is getting together with friends and having a good time, soaking up the nightlife and city energy.
Simple nature
A simple nature trip is a holiday in nature to relax, escape distraction, and reconnect to the simple things.
Family time
A family time trip is a family holiday usually on the coast, often returning to favourite destinations.
Relax & Recharge
A relax & recharge trip is a quick getaway in between longer holidays, focused on relaxing and spending quality time with a partner.