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UK market profile

Want to know more about UK visitors that holiday in WA? To help, we have produced a fact sheet that provides the latest estimates on how many people visit WA from the UK, how long they stay, how much they spend, who they are, what they like to do when they get here, where they like to go as well as planning and booking insights. The fact sheet is based on  Tourism Research Australia's International Visitor Survey.

Download the latest UK market profile 2018-19 (PDF 123KB).

Please note: Tourism Research Australia continuously seeks to improve the International Visitor Survey (IVS). Sometimes historical estimates may be revised and/or the methodology may change, leading to a break in time series. Please consider this when using this fact sheet. Find out more on our website. 

UK target audience

At Tourism WA, we focus our marketing activities on targeting 'High Value Travellers' from the UK market. These are people who don't mind long haul travel, are considering a holiday to WA, enjoy nature, wildlife, aquatic, coastal and food and wine experiences, and have an above average spend.

You can find out more by downloading the UK High Value Travellers summary (PDF 906KB).

UK market manager update

We have international market managers located all around the world whose job is to help us promote WA in their markets. Our UK market manager has produced a video to provide you with  insights into our market objectives, plans, current market climate and tips on how to better engage with UK visitors.

More information

For more information about the UK market contact:

Tom Upson
Market Manager - Japan, UK, Germany, USA
Phone: +61 8 9262 1808
Email: tom.upson@westernaustralia.com


Last Reviewed: 2021-02-08