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‚ÄčEncouraging Kiwis to visit Western Australia

Tourism Western Australia takes an integrated marketing approach to reshape Western Australia‚Äôs awareness and positioning in the New Zealand market. Western Australian holiday destinations and experiences are not as well-known as East Coast destinations, so the strategy is to highlight the unique and iconic holiday experiences to increase WA destination awareness and preference. For more information on what we are doing to promote Western Australia to the NZ market, visit International campaigns.

New Zealand market profile

Want to know more about New Zealand visitors that holiday in WA? To help, we have produced a fact sheet which provides the latest estimates on how many people visit WA from New Zealand, how long they stay, how much they spend, who they are, what they like to do when they get here, where they like to go as well as planning and booking insights. The fact sheet is based on Tourism Research Australia's International Visitor Survey.

Download the latest New Zealand market profile 2021 (PDF 108KB).

New Zealand target audience 

At Tourism WA, we focus our marketing activities on targeting 'High Value Travellers' from New Zealand. These are people who don't mind long haul travel, are considering a holiday to WA, enjoy nature, wildlife, aquatic, coastal and food and wine experiences, and have an above average spend. 

You can find out more by downloading the New Zealand High Value Travellers summary (PDF 1.4MB).

Key distribution partners

We work with many travel distributors such as airlines, wholesalers, retail travel chains, inbound tour operators and online tourism agents who can sell a wide range of West Australian tourism products to generate bookings.

New Zealand market manager update

We have international market managers located all around the world whose job is to help us promote WA in their markets. Our New Zealand market manager has produced a video to provide you with  insights into our market objectives, plans, current market climate and tips on how to better engage with  visitors from New Zealand.




More information

For more information about the New Zealand market contact: 

Mel Johnson
A/Senior Manager, Domestic and New Zealand Markets
Phone: +61 8 9262 1654
Email: mel.johnson@westernaustralia.com


Last Reviewed: 2022-07-05