Encouraging Kiwis to visit Western Australia
Tourism Western Australia takes an integrated marketing approach to
reshape Western Australia’s awareness and positioning in the New Zealand
market. Western
Australian holiday destinations and experiences are not as well-known as East
Coast destinations, so the strategy is to highlight the unique and iconic
holiday experiences to increase WA destination awareness and preference. For
more information on what we are doing to promote Western Australia to the NZ
market, visit International
campaigns.
New Zealand market profile
Want to know more about New Zealand visitors that holiday in WA? To help, we have produced a fact sheet which provides the latest estimates on how many people visit WA from New Zealand, how long they stay, how much they spend, who they are, what they like to do when they get here, where they like to go as well as planning and booking insights. The fact sheet is based on Tourism Research Australia's International Visitor Survey.
Download the latest New Zealand market profile 2021 (PDF 108KB).
New Zealand target audience
At Tourism WA, we focus our marketing activities on targeting 'High Value Travellers' from New Zealand. These are people who don't mind long haul travel, are considering a holiday to WA, enjoy nature, wildlife, aquatic, coastal and food and wine experiences, and have an above average spend.
You can find out more by downloading the New Zealand High Value Travellers summary (PDF 1.4MB).
Key distribution partners
We work with many travel distributors such as airlines, wholesalers,
retail travel chains, inbound tour operators and online tourism agents who can
sell a wide range of West Australian tourism products to generate bookings.
New Zealand market manager update
We have international market managers located all around the world whose job is to help us promote WA in their markets. Our New Zealand market manager has produced a video to provide you with insights into our market objectives, plans, current market climate and tips on how to better engage with visitors from New Zealand.
More information
For more information about the New Zealand market contact:
Mel Johnson
A/Senior Manager, Domestic and New Zealand Markets
Phone: +61 8 9262 1654
Email: mel.johnson@westernaustralia.com