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​Malaysia market profile

Want to know more about Malaysian visitors that holiday in WA? To help, we have produced a fact sheet which provides the latest estimates on how many people visit WA from Malaysia, how long they stay, how much they spend, who they are, what they like to do when they get here, where they like to go as well as planning and booking insights. The fact sheet is based on Tourism Research Australia's International Visitor Survey.

Download the latest Malaysia market profile 2018-19 (PDF 120KB).

Please note: Tourism Research Australia continuously seeks to improve the International Visitor Survey (IVS). Sometimes historical estimates may be revised and/or the methodology may change, leading to a break in time series. Please consider this when using this fact sheet. Find out more on our website. 

Malaysia target audience 

At Tourism WA, we focus our marketing activities on targeting 'High Value Travellers' from Malaysia. These are people who don't mind long haul travel, are considering a holiday to WA, enjoy nature, wildlife, aquatic, coastal and food and wine experiences, and have an above average spend. 

You can find out more by downloading the Malaysia High Value Travellers summary (PDF 2.2MB).

Singapore/Malaysia market update

We have international market managers located all around the world whose job is to help us promote WA in their markets. Our  Singapore/Malaysia market manager has produced a video to update you on our market objectives, plans, current market climate and tips on how to better engage with visitors from Singapore and Malaysia.

More information

For more information about the Malaysian market contact: 

Rei Seah
Senior Manager Eastern Hemisphere Markets - Singapore, Malaysia, Indonesia, India, China and Hong Kong
Phone: +61 8 9262 1832
Email: rei.seah@westernaustralia.com


Last Reviewed: 2021-02-08