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​Malaysia market profile

Want to know more about Malaysian visitors that holiday in WA? To help, we have produced a fact sheet which provides the latest estimates on how many people visit WA from Malaysia, how long they stay, how much they spend, who they are, what they like to do when they get here, where they like to go as well as planning and booking insights. The fact sheet is based on Tourism Research Australia's International Visitor Survey.

Download the latest Malaysia market profile 2018-19 (PDF 120KB).

Please note: Please note that this market profile has not been updated with the revised definition of spend.  The profile will be updated in early 2022.  For more details about the revised definition, see the Changing Visitor Spend factsheet.

Malaysia target audience 

At Tourism WA, we focus our marketing activities on targeting 'High Value Travellers' from Malaysia. These are people who don't mind long haul travel, are considering a holiday to WA, enjoy nature, wildlife, aquatic, coastal and food and wine experiences, and have an above average spend. 

You can find out more by downloading the Malaysia High Value Travellers summary (PDF 2.2MB).

Key distribution partners

We work with many travel distributors such as airlines, wholesalers, retail travel chains, inbound tour operators and online tourism agents who can sell a wide range of West Australian tourism products to generate bookings.

Singapore/Malaysia market update

We have international market managers located all around the world whose job is to help us promote WA in their markets. Our  Singapore/Malaysia market manager has produced a video to update you on our market objectives, plans, current market climate and tips on how to better engage with visitors from Singapore and Malaysia.

More information

For more information about the Malaysian market contact: 

Rei Seah
Senior Manager Eastern Hemisphere Markets - Singapore, Malaysia, Indonesia, India, China and Hong Kong
Phone: +61 8 9262 1832

Last Reviewed: 2021-12-22