​Malaysia market profile
Want to know more about Malaysian visitors that holiday in WA? To help, we have produced a fact sheet which provides the latest estimates on how many people visit WA from Malaysia, how long they stay, how much they spend, who they are, what they like to do when they get here, where they like to go as well as planning and booking insights. The fact sheet is based on Tourism Research Australia's International Visitor Survey.
Download the latest Malaysia market profile 2022 (PDF 120KB).
Malaysia target audience
At Tourism WA, we focus our marketing activities on targeting 'High Value Travellers' from Malaysia. These are people who don't mind long haul travel, are considering a holiday to WA, enjoy nature, wildlife, aquatic, coastal and food and wine experiences, and have an above average spend.
You can find out more by downloading the Malaysia High Value Travellers summary (PDF 2.2MB).
Key distribution partners
We work with many travel distributors such as airlines, wholesalers, retail travel chains, inbound tour operators and online tourism agents who can sell a wide range of West Australian tourism products to generate bookings.
More information:
Michael Millimaci