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​Japan market profile

Want to know more about visitors from Japan that holiday in WA? To help, we have produced a fact sheet which provides the latest estimates on how many people visit WA from Japan, how long they stay, how much they spend, who they are, what they like to do when they get here, where they like to go as well as planning and booking insights. The fact sheet is based on Tourism Research Australia's International Visitor Survey.

Download the latest Japan market profile 2022 (PDF 103KB).

Japan target audience 

At Tourism WA, we focus our marketing activities on targeting 'High Value Travellers' from Japan. These are people who don't mind long haul travel, are considering a holiday to WA, enjoy nature, wildlife, aquatic, coastal and food and wine experiences, and have an above average spend. 

You can find out more by downloading the Japan High Value Travellers summary (PDF 1.8MB).

Key distribution partners

We work with many travel distributors such as airlines, wholesalers, retail travel chains, inbound tour operators and online tourism agents who can sell a wide range of West Australian tourism products to generate bookings.

Japan market manager update

We have international market managers located all around the world whose job is to help us promote WA in their markets. Our Japan market manager has produced a video to provide you with insights into our market objectives, plans, current market climate and tips on how to better engage with visitors from Japan.

More information

For more information about the Japan market contact: 

Tom Upson
Senior Manager, Western Hemisphere
Phone: +61 8 9262 1808

Last Reviewed: 2023-04-05