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Tourism WA has launched a plan to grow the number of visitors to the State over the next two years (2018 and 2019). The plan focuses on four key areas that will help drive visitation, including positioning the State as Australia’s western gateway; promoting Perth as an affordable, vibrant destination close to nature; attracting more people to regional WA; and intensifying promotional activity in target markets to encourage travel.

In addition to marketing the State and  developing, attracting and promoting major events, Tourism WA also works across government and industry to determine the needs of destinations in terms of access, accommodation, attractions and amenities. We seek to facilitate the filling of gaps through private and public investment, which in turn helps to grow tourism.

Tourism WA drives a number of strategic programs and supports major projects that will draw visitors to particular destinations.​​

Two-Year Action Plan 

Tourism WA has launched a plan to grow the number of visitors to the State over the next two years.

Caravan and camping 

In 2016, an estimated 1.6 million domestic and international visitors spent 7.7 million nights in caravan or camping accommodation.

Cruise shipping 

Cruise shipping is an important part of the State’s tourism industry, generating $275 million in expenditure in 2015-16.

Aviation access 

Reliable aviation is crucial for the State's economy and for the growth of the tourism industry.

Regional visitor centre grants 

The program provides grant funding to regional visitor centres to make them more financially sustainable.

Food and wine tourism 

WA’s high quality food and beverages attract around 400,000 dedicated gourmet travellers.

Aboriginal tourism 

To help grow Aboriginal tourism in WA, we are implementing ​the Aboriginal Tourism Development Program and Camping with Custodians.

Tourism infrastructure 

Find out about Perth's transformation and regional infrastructure projects supported by the Tourism Demand Driver Infrastructure Program.

Last Reviewed: 2018-03-21