Tourism WA has launched a plan to grow the number of visitors to the State over the next two years (2018 and 2019). The plan focuses on four key areas that will help drive visitation, including positioning the State as Australia’s western gateway; promoting Perth as an affordable, vibrant destination close to nature; attracting more people to regional WA; and intensifying promotional activity in target markets to encourage travel.
In addition to marketing the State and developing, attracting and promoting major events, Tourism WA also works across government and industry to determine the needs of destinations in terms of access, accommodation, attractions and amenities. We seek to facilitate the filling of gaps through private and public investment, which in turn helps to grow tourism.
Tourism WA drives a number of strategic programs and supports major projects that will draw visitors to particular destinations.