Skip to main content

Tourism WA has launched a plan to grow the number of visitors to the State over the next two years (2018 and 2019). The plan focuses on four key areas that will help drive visitation, including positioning the State as Australia’s western gateway; promoting Perth as an affordable, vibrant destination close to nature; attracting more people to regional WA; and intensifying promotional activity in target markets to encourage travel.

In addition to marketing the State and  developing, attracting and promoting major events, Tourism WA also works across government and industry to determine the needs of destinations in terms of access, accommodation, attractions and amenities. We seek to facilitate the filling of gaps through private and public investment, which in turn helps to grow tourism.

Tourism WA drives a number of strategic programs and supports major projects that will draw visitors to particular destinations.​​

Two-Year Action Plan 

Tourism WA has launched a plan to grow the number of visitors to the State over the next two years.

Cruise shipping 

Cruise shipping is an important part of the State’s tourism industry, contributing $275.9 million to the WA economy in 2017-18.

Aboriginal tourism 

Tourism WA is working across a range of initiatives, including Camping with Custodians, that support the development of Aboriginal Tourism in WA.


Tourism WA focuses on the development of sustainable air services that help grow visitation to the State.

Food and wine tourism 

WA’s high quality food and beverages attract around 400,000 dedicated gourmet travellers.

Tourism infrastructure 

Find out about Perth's transformation and regional infrastructure projects supported by the Tourism Demand Driver Infrastructure Program.

Last Reviewed: 2019-09-05