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A familiarisation (famil) brings key trade (travel distributors) and media from within Australia and around the world to experience products that make WA an incredible holiday and business events destination.

Media famils are designed to showcase the State's destinations, products and experiences.  They allow media to report on WA's attractions and create inspiration and awareness with the target audiences in key markets.  

For trade famils, we work with a number of travel distribution partners including retailers, wholesalers, airlines and inbound operators,  to educate them about key WA products and provide destination information.

We also work with Tourism Australia on its International Media Hosting Program and to bring key distribution partners to the State.

To find out how you can participate in our trade and media familiarisation program, see the links below or email

Itinerary planning 

Familiarisation itineraries are initiated by our international and domestic marketing teams.

Product selection 

The familiarisation program is available to tourism operators who provide quality products across the State.​

Benefits for operators 

Familiarisations aim to add value to the existing marketing activities of a tourism business.

Tips for operators 

Useful tips for tourism operators participating in familiarisations.

Last Reviewed: 2020-12-08