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​We promote WA as an extraordinary holiday destination in key international markets including the United Kingdom, Germany/ Switzerland, New Zealand, Singapore, Malaysia, Indonesia, United States of America, India, China, Hong Kong and Japan.

Our aim is to increase international visitors to WA and encourage them to spend more, stay longer and travel further around the State.

To achieve this we are delivering innovative marketing campaigns and a world-class calendar of events to raise awareness of WA's extraordinary destinations and experiences overseas.  We also work with key international trade partners to attract visitors, in particular to regional WA.

$12 million International Marketing Boost

Attracting holiday visitors from key South East Asian markets and long haul destinations is the focus of a $12 million international marketing boost for Tourism WA.

These markets include Singapore, Malaysia, Indonesia, Hong Kong as well as the United Kingdom, Germany and the United States of America.

Find out more on the $12 million International Marketing Boost webpage.

International visitor markets to WA

For information on WA's international markets, view the international market profiles.

International target audience - High Value Travellers

Tourism WA targets High Value Travellers (HVTs) in international markets. View one-page summaries of HVTs for each of WA's key international markets below, or download the complete set.

China
Germany
Hong Kong
India
Indonesia
Japan
Malaysia
New Zealand
Singapore
UK
USA

International cooperatives marketing partners 

Tourism WA will work with almost 100 trade and aviation partners in 2018-19 to deliver a range of tactical marketing campaigns in our key international markets. To get involved with any of these campaigns please maintain regular contact with your inbound tourism operator who can help you connect with the international wholesalers. Stay up-to-date with upcoming roadshows and sales missions designed to connect with key distribution partners in specific markets. 

International market videos

Tourism WA has produced the following videos, designed as an introduction to the global teams. The videos provide an understanding of Tourism WA's global market objectives and plans, and highlight how to engage with key markets.

More information

Director International Marketing
Tel: +61 8 9262 1783
Email: marketing@westernaustralia.com

Last Reviewed: 2019-07-18