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All of our international marketing campaigns have been put on hold  due to COVID-19 travel restrictions. We will closely monitor the situation and reactivate marketing activity when the time is right.

​We promote WA as an extraordinary holiday destination in key international markets including the United Kingdom, Germany/ Switzerland, New Zealand, Singapore, Malaysia, Indonesia, United States of America, India, China, Hong Kong and Japan.

Our aim is to increase international visitors to WA and encourage them to spend more, stay longer and travel further around the State.

To achieve this we are delivering innovative marketing campaigns and a world-class calendar of events to raise awareness of WA's extraordinary destinations and experiences overseas.  We also work with key international trade partners to attract visitors, in particular to regional WA.

International visitor markets to WA

For information on WA's international markets, view the international market profiles.

International target audience - High Value Travellers

Tourism WA targets High Value Travellers (HVTs) in international markets. View one-page summaries of HVTs for each of WA's key international markets below, or download the complete set.

International market videos

International cooperative marketing partners 

In 2019-20, Tourism WA partnered with 130 international travel companies and airlines on 72 international cooperative marketing campaigns. Tourism WA invested $6.4 million, with industry partners contributing $6.7 million. To get involved with any of these campaigns please maintain regular contact with your inbound tourism operator who can help you connect with the international wholesalers. Stay up-to-date with upcoming roadshows and sales missions designed to connect with key distribution partners in specific markets. 

$12 million International Marketing Boost

Attracting holiday visitors from key South East Asian markets and long haul destinations was a focus of a $12 million international marketing boost for Tourism WA.

These markets include Singapore, Malaysia, Indonesia, Hong Kong as well as the United Kingdom, Germany and the United States of America.

Find out more on the $12 million International Marketing Boost webpage.

More information

Director International Marketing
Tel: +61 8 9262 1783
Email: marketing@westernaustralia.com

Last Reviewed: 2020-11-11