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​We promote WA as an extraordinary holiday destination in key international markets including the United Kingdom, Germany/ Switzerland, New Zealand, Singapore, Malaysia, Indonesia, United States of America, India, China and Japan.

Our aim is to increase international visitors to WA and encourage them to spend more, stay longer and travel further around the State.

To achieve this we are delivering innovative marketing campaigns and a world-class calendar of events to raise awareness of WA's extraordinary destinations and experiences overseas.  We also work with key international trade partners to attract visitors, in particular to regional WA.

International visitor markets to WA

For information on WA's top 20 international markets, view the international market profiles.

International target audience - High Value Travellers

Tourism WA targets High Value Travellers (HVTs) in international markets. View one-page summaries of HVTs for each of WA's key international markets below, or download the complete set.

Hong Kong
New Zealand

International cooperatives marketing partners 

Tourism WA will work with more than 75 trade partners in 2017-18 to deliver a range of tactical marketing campaigns in our key international markets. A full list of those partners is now available. To get involved with any of these campaigns please contact your inbound tourism operator who can help you connect with the international wholesalers. 

International market videos

Tourism WA has produced the following videos, designed as an introduction to the global teams. The videos provide an understanding of Tourism WA's global market objectives and plans, and highlight how to engage with key markets.

More information

Director International Marketing
Tel: +61 8 9262 1783

Last Reviewed: 2019-04-30