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​We are working to create authentic, Signature and Unique tourism experiences across Western Australia. We believe Western Australia is not just another state, it is one of the greatest places on the planet, brimming with natural riches and world class experiences, many that you can't find anywhere else.

We see Western Australia as a place of natural wonders, supernatural contrasts and rare experiences. Let our friendly team aid you in your experience development endeavours through hands-on guidance in raising the profile of Tourism and Hospitality through our workforce initiatives, expanding capability and capacity of cruising in WA, experienced project facilitation, sustainability principles, and in-region support for the development of new tourism experiences.

Ways we support Tourism Experience Development in WA

National Park Tourism Experiences Development
Our National Park Tourism Experiences Development (NPTED) Program is aiming to achieve density and diversity of high quality, environmentally conscious and culturally sensitive tourism experiences in and around national parks. Through the NPTED Program, Tourism WA is delivering activity that: 

  • encourages private eco lodge/retreat/unique accommodation offerings in high visitation national parks; 
  • facilitates new tourism experiences that activate national parks visitation;
  • creates density and diversity of tourism products throughout the state by engaging and building capacity within the tourism industry;
  • undertakes demand and feasibility assessments and land assembly works; 
  • assists with business case development, progression of approval, and community consultation;
  • assists private sector operators through the various stages of planning and development of new tourism experiences and assets activating national parks; and
  • enhances tourism experience development activities by providing development workshops, tools and one-on-one coaching for tourism operators.

Tourism Experience Development Managers
We have a team of passionate and experienced Tourism Experience Development Managers throughout WA. Our Tourism Experience Development Managers are based in Albany, Bunbury, Exmouth, Geraldton, Karratha and Perth and are available to assist current and potential tourism operators, where their plans align to the objectives of the National Park Tourism Experiences Development Program.

To contact our in-region Tourism Experience Development Managers, download National Parks Tourism Experiences Development Program and Team (PDF 763KB).

Tourism Workforce Development Program
The Tourism WA workforce development team is implementing a range of initiatives aimed at meeting four key strategic pillars:

  • Local people for local jobs;
  • Capitalising on the working holiday maker and international student market;
  • Promoting tourism and hospitality as a career of choice; and
  • Development of retention and attraction tools.

Read more about the Workforce Development Program or go directly to our dedicated workforce portal,

Cruise Tourism
We are implementing the Western Australian Cruise Tourism Strategic Plan 2023-2033 to grow economic and sustainable outcomes for WA. Read More about the Western Australian Cruise Tourism Strategic Plan 2023-2033 and port destinations on our website.

More Information
To find out more about tourism experience development, reach us at

Recent opportunities with our Experience Development Team

Call for Services and Consultants Database

Tourism WA is seeking consultants and individuals interested in providing a range of services to provide support for the NPTED program. We are seeking nominations and details on the type of services they have experience in delivering and previous experience in the wide range of service delivery outputs they are able to provide to existing or potential/new tourism operators.

This program is dedicated to working with private sector operators and Traditional Owners to create new and enhanced tourism experiences that leverage both recent and current investment in national parks.

Professional services are applicable to the following Areas of Interest:

  • Tourism Business Mentoring
  • Tourism training workshops
  • Feasibility studies
  • Socio-economic analyses
  • Business Plans
  • Tourism product and/or experience development
  • Concept plans for new attractions/products/accommodation
  • Interpretation planning and design
  • Stakeholder consultation, including with Traditional Owners
  • Sustainable destination development
  • Brand development
  • Tourism website development including online booking engines
  • Information technology advice
  • Grant writing
  • Inclusive/accessible tourism training; audits
  • Graphic design
  • Bushfire Management Plans and Assessments
  • Site and Soil Evaluations
  • Geotechnical Reports
  • Hydrology Studies
  • Heritage Assessments
  • Noise Assessments
  • Visual Landscape Assessments
  • Environmental Investigations, including fauna and flora, coastal impact, flood risk
  • Feature Surveys
  • Landscape Architecture/Building and site design - architecture
  • Traffic Modelling and Investigations
  • Contamination Investigations
  • Risk and probity

Please note, submissions via Tenders WA have closed. To join our Services and Consultants Database complete this form and submit it along with a capability statement to

Australian Regional Tourism Local Government Professional Development Program

Tourism WA invited Local Government Agencies to upskill and educate Tourism and Economic Development Managers through the Australian Regional Tourism Local Government Professional Development Program.

Please note: submissions have now closed.

This program can be completed at your own cost via

Last Reviewed: 2023-11-23