What is TRIP?
Tourism WA's Trade Ready Introduction Program (TRIP) assists established tourism operators to expand their business into the interstate and international markets.
Over a three-year period, TRIP operators are provided with financial assistance to attend in-market trade events. They will also receive support in establishing relationships with buyers through trade engagement opportunities.
Increasing the amount of WA tourism product available helps bolster our reputation as a world-class holiday destination and creates more diversity in our tourism offerings.
How can I apply?
Applications for intake into the Trade Ready Introduction Program are open year-round with an annual cut-off date for intake into the program each year. To be considered for intake into the program for 2026, online applications must be received by EOD Tuesday 30 September 2025.
Click here to complete the EOI application form, or access more information below.
Eligibility requirements:
- Be a West Australian owned and operated tourism business, with headquarters in Western Australia (WA).
- Be able to provide evidence of holding public liability insurance to a minimum of $10 million. Please submit a copy of current certificate with your application.
- Be able to demonstrate Tourism as the primary focus of your business operations.
- Have product that is suitable for the domestic and/or international markets that will contribute to driving visitation to Western Australia.
- Have had limited or no face-to-face engagement with trade via industry events and have not previously received funding support from Tourism WA to attend trade events.
- Be able to demonstrate marketing activities in the intrastate market (this can include association and activity with your relevant RTO/Visitor Centre). Please submit a copy of your current marketing plan with your application.
- Have a business listing with the Australian Tourism Data Warehouse (ATDW)
- Have a presence and engagement through social media platforms.
- Have an existing website with a secure online booking platform.
- Have product with scheduled availability and have an existing, or be willing to develop, a rate sheet for trade, with a minimum commission structure of 25 per cent for Wholesalers and Tourism WA’s Key Distribution Partners. Rates can be negotiable for smaller Online Travel Agents and Retailers.
- Be able to clearly demonstrate long-term commitment and operational stability to selling in the domestic and international markets. Operators will be assessed on their ability to demonstrate being in-market beyond the TRIP program.
- Be available to commit to the program for the duration of three years. Commitment includes financial contribution including travel expenses, time to travel to attend trade events, meetings and presentations relating to TRIP and reporting on outcomes from the program.