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Before deciding to enter the domestic or international tourism market, it is important to understand how they work, who is visiting WA and ensure your product is ‘market ready’. 

To help, we have developed a series of facts sheets so you can better understand tourism and the various distribution channels, pricing strategies and market segments.

For more detailed information, contact the Australia Tourism Export Council (ATEC) WA or Tourism Council WA (TCWA), which have developed excellent resources.

  • Tourism Export Toolkit – developed by the Australian Tourism Export Council and Tourism Australia, the toolkit provides the basic tools, knowledge and key contacts needed to enter the export tourism market. 
  • Tourism BOOST Program – run by Tourism Council WA, the program helps businesses understand how the tourism industry works and how to increase bookings and visitors. 
  • Pricing tools for tour and accommodation businesses - To be successful in your tourism venture you must price your product accurately and competitively. This requires a clear understanding of costs and how these costs impact on the overall price. To help, Tourism Council WA has developed useful pricing tools for tour and accommodation businesses.

Fact sheets

Tourism WA Trade Ready Introduction Program

Operators that are ready to expand their business into interstate and international markets are encouraged to apply for a new Tourism WA program. 

The WA Trade Ready Introduction Program (TRIP) has been developed to assist operators to move from being trade ready to establishing in-market relationships, to help new operators attend out-of-state trade events and strengthen WA's market presence. 

This program will provide support and financial assistance to operators over a three-year trade engagement program. 

For more information, download the EOI or email

  •  Western Australia Product Guide - developed in conjunction with the Regional Tourism Organisations, this go-to guide provides information on WA products including accommodation, tours and attractions who are market ready. 

More information

If you have any questions please contact: 

Singapore, Malaysia and Indonesia markets
Michael Millimaci

China, Hong Kong and India markets
Connie Ling

Japan, UK, Continental Europe and India markets
James Munro

Domestic, NZ and USA markets
Mel Johnson

Last Reviewed: 2024-05-17