Famils help support your existing marketing activities and promote WA as an incredible holiday destination. They can be a cost effective marketing tool for your business.
They can provide a return on investment, however they shouldn't be the only way that your business is promoted.
It's important to be mindful there is no guarantee of media exposure or sales resulting from a famil. Your support however does provide positive coverage of a famil destination as a whole.
We encourage you to participate in famils that suit your target market and provide an opportunity for potential promotion via media or trade coverage.