What is The Dream Collective?
In 2024 Tourism WA, in partnership with Tourism Council WA, launched a new industry recognition program, The Dream Collective Western Australia, that celebrates the state's leading tourism operators and experiences.
The initiative provides a platform to promote and showcase WA's best tourism products and aims to support and encourage advancements in business quality, with a special focus on sustainable and inclusive visitor experiences.
Operators selected for The Dream Collective will receive several benefits, including priority in Tourism WA's social media, dedicated placements on westernaustralia.com, inclusion in a domestic tactical marketing campaign, an official program logo for their own promotional use, priority PR and Familiarisation opportunities, priority for new creation shoots and a range of other exclusive benefits.
How to apply
To be included in The Dream Collective, operators need to meet strict eligibility requirements and be successful in annual evaluations across a set of criteria covering customer reviews, website and online platforms, marketing and social media activity, training, accreditation and awards.
Applications for The Dream Collective are open from Wednesday 7 May to Thursday 5 June 2025. The recognition program will run on an annual basis and operators will be required to apply for evaluation each year.