Tourism WA worked with Tina Smitherman Consultants and MyTravel Research on a project to inform a detailed understanding of glamping in Western Australia.
This research explores consumer preferences, and makes recommendations on potential product mix, market expectations and suitable locations in Western Australia. This also considers the opportunity and scope for the development of unique accommodation and associated experiences, and provides an understanding of global trends, and the economic value of this sector.
The research highlights that there are opportunities to grow this sector in Western Australia, and provides recommendations on how this can be achieved.
Download Consumer Research on Glamping in Western Australia – Key Findings (PDF 582KB).
A full copy of the research can be requested from research@westernaustralia.com.