Hong Kong market profile
Want to know more about visitors from Hong Kong that holiday in WA? To help, we have produced a fact sheet which provides the latest estimates on how many people visit WA from Hong Kong, how long they stay, how much they spend, who they are, what they like to do when they get here, where they like to go as well as planning and booking insights. The fact sheet is based on Tourism Research Australia's International Visitor Survey.
Download the latest Hong Kong market profile 2021 (PDF 105KB).
Hong Kong target audience
At Tourism WA, we focus our marketing activities on targeting 'High Value Travellers' from Hong Kong. These are people who don't mind long haul travel, are considering a holiday to WA, enjoy nature, wildlife, aquatic, coastal and food and wine experiences, and have an above average spend.
You can find out more by downloading the Hong Kong High Value Travellers summary (PDF 2.2MB).
Key distribution partners
We work with many travel distributors such as airlines, wholesalers, retail travel chains, inbound tour operators and online tourism agents who can sell a wide range of West Australian tourism products to generate bookings.
Hong Kong market manager update
We have international market managers located all around the world whose job is to help us promote WA in their markets. Our Hong Kong market manager has produced a video to provide you with insights into our market objectives, plans, current market climate and tips on how to better engage with visitors from Hong Kong.
More information
For more information about the Hong Kong market contact:
Vivienne Li
Senior Manager, Eastern Hemisphere
Phone: +61 8 9262 1693
Email: vivienne.li@westernaustralia.com