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Tourism WA has a suite of training resources available to global trade partners to ensure they better understand the destination and the many changes taking place across Perth and Western Australia.

Nature’s Calendar

It’s always sunny somewhere in Western Australia. The length and breadth of the state covers off almost every climate and landscape imaginable, peppered with unique geological wonders that are home to some of the world’s rarest flora and fauna. And the waters adorning one of the world’s most spectacular stretches of coastline are brimming with wildlife too. For a full rundown on Western Australia’s natural phenomena, download Nature’s Calendar. From the best time to swim with whale sharks, spot quokkas or watch the Staircase to the Moon, it’s all here in this easy to read calendar.

International Ready Product Manual 

From the rugged outback to the 10,000 kilometres of sparkling coastline and the state’s transformed capital city, this guide lists all of WA’s commissionable operators and the contact details for their sales team. Download it here

Road Trips Guide and Itineraries

Western Australia is the home of the road trip. Its picturesque and rugged beauty was made to be explored by car, taking a few days, to a few weeks or more. These driving routes will take your clients to some of the world’s most pristine and clean coastlines, into the heart of premium wine country, and through spectacular gorges and outback. Download the Road Trips guide and view suggested itineraries here.

Holiday Planners

Western Australia’s five spectacular regions are home to unique experiences that can’t be found anywhere else on Earth. Download the annual holiday planners for a range of itineraries, lists of things to do for your clients and spectacular imagery.

Destination Perth

Australia’s South West

Australia’s Coral Coast

Australia’s North West

• Australia’s Golden Outback 

Essential Guides

The Essential Guides have been produced as a top of the funnel awareness tool with some planning pointers and local insider tips. For more detailed information about planning an itinerary to Western Australia, the above Holiday Planners are definitely your go-to resource. 

Perth and Surrounds

Margaret River and the South West

Broome and the Kimberley

WA Wildflower Guide

There are more wildflowers in our backyard than anywhere else in the world. Western Australia is home to more than 12,000 species of wildflowers with more than 60 percent of these found nowhere else. Generally, wildflowers will begin to appear in June in the north of the state, extending through to November in the south. To find out how to plan a visit for your clients to see the wildflowers in full bloom, download our WA Wildflower Guide.

Kimberley Expedition Cruising Guide

Western Australia’s Kimberley region is a beguiling wilderness of UNESCO World Heritage-listed rock formations rising skyward, weathered karst systems that have harboured ancient Aboriginal rock paintings for millennia and thousand-island archipelagos. A trip to the Kimberley is one of the world’s genuine, once-in-a-lifetime adventures. Combined with the accessibility and exclusivity of a cruise boat journey, your clients will never forget it. Download the Kimberley Expedition Cruising Guide.

Aussie Specialist Program

Tourism WA together with Tourism Australia have developed a training program to provide international retail travel trade with the knowledge and skills to best sell West Australian holidays.

Access the Aussie Specialist Program.

Tourism WA has developed a new video to promote our extraordinary State to agents participating in the Aussie Specialist Program. The video gives an overview of Western Australia and encourages travel trade to find out more by accessing the program’s regional units.

Media Kit

With so many new stories to tell, the Tourism Western Australia Media Kit is your best source of information when it comes to the rapid transformation of Perth and Western Australia as a must-do tourism destination.

Social Media

Connect with Tourism Western Australia on social media for your daily dose of sunshine, extraordinary wildlife encounters and gastronomic journeys.

• Instagram: Follow @WesternAustralia

• Twitter: Follow @WestAustralia

• Facebook: Like Western Australia 

For more information about Western Australia’s tourism regions and experiences, visit

Last Reviewed: 2020-11-25