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​Public relations creates opportunities for advocacy (third party endorsement) of WA’s extraordinary holiday and event experiences across a range of traditional and social media channels.

We do this by working with the tourism industry to identify new and extraordinary products and experiences, which we then pitch to travel and lifestyle media outlets that are read or viewed by our target audience. 

Each year we also support a significant number of national and international media and social influencers to experience and report on WA, and become ongoing advocates for the destination.

Tourism WA is always on the lookout for new story ideas and images to share via our monthly e-newsletter This is WA and to include in our media kit

Got a unique or new story to tell? Has your product recently been refurbished? Perhaps you have launched a new tour?

To submit ideas please email media@westernaustralia.com.

Global Media Coverage
Tourism WA’s international teams are actively pitching stories and responding to media queries, as well as securing familiarisation opportunities to generate media coverage for Western Australia and its many visitor experiences. Below are some examples of 2018-19 highlights.

The New York Times (USA) – global online reach of almost 30 million people per month. Perth was listed in the annual round up of 52 places to visit, due to its incredible transformation.
Conde Nast Traveller (UK) – 80,043 UK readership. Jonathan Bastable featured a luxury helicopter safari in the Kimberley, following a hosted media visit.
Elfira Loy (Malaysia) – 4.4 million Instagram followers. Elfira was hosted at the end of 2018 and joined by a journalist to share her Muslim Guide to Perth. 
NZ Herald Travel (New Zealand) – 110,000 readership. Tristram Clayton visited Albany for the launch of Field of Light: Avenue of Honour, exploring Australia’s South West.

Last Reviewed: 2019-11-12