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​Public relations creates opportunities for advocacy (third party endorsement) of WA’s extraordinary holiday and event experiences across a range of traditional and social media channels.

We do this by working with the tourism industry to identify new and extraordinary products and experiences, which we then pitch to travel and lifestyle media outlets that are read or viewed by our target audience. 

Each year we also support a significant number of national and international media and social influencers to experience and report on WA, and become ongoing advocates for the destination.

Tourism WA is always on the lookout for new story ideas and images to share via our monthly e-newsletter This is WA and to include in our media kit. For information on what’s new and to come in Western Australia in 2021, download our fact sheet.

Got a unique or new story to tell? Has your product recently been refurbished? Perhaps you have launched a new tour? To submit ideas please email

Last Reviewed: 2020-11-09