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WA Tourism - Our Story

We are embarking on a journey to define our unique tourism brand story. Find out more here.

Experience Extraordinary

Western Australia offers many extraordinary experiences, some of which can't be found anywhere else in Australia, and in some cases the world​.

For example, we have the world's largest collection of wildflowers; Australia's whitest beach at Lucky Bay in Esperance; the only two horizontal waterfalls in the world in the Kimberley; and the largest outdoor gallery in the world at Lake Ballard.

Our brand positioning – Experience Extraordinary – reflects the State's uniqueness. Launched in 2010, the brand promotes the many experiences that you can have in Western Australia.

Just Another Day in WA

Just Another Day in WA is Tourism WA’s latest marketing campaign under the Experience Extraordinary brand.

The core message of the campaign is - There are so many unique and extraordinary experiences waiting to be discovered in WA that although it may feel like an unforgettable moment, you’ll see it’s just another day in WA.

The Just Another Day in WA concept is an evolution of the Experience Extraordinary message to showcase a broad range of experiences in WA through the use of film and photography.

There are many ways you can help us spread the word about extraordinary Western Australia.  To find out more, download the How to connect with Tourism WA and the Just Another Day in WA fact sheet.

More information
For more information please email  Tourism WA.

Last Reviewed: 2019-04-05