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​​​​​Familiarisations aim to add value to the existing marketing activities of a tourism business and promote Western Australia nationally and internationally.

Whilst familiarisations (famils) can provide a return on investment to a tourism operator, they should never be seen as the only means by which a business is promoted.

Tourism operators should be mindful there is no guarantee of media exposure or sales resulting from a famil.  Supplier support however provides favourable coverage of a famil destination as a whole.

Operators are encouraged to participate in famils that suit their target market and provide an opportunity for potential promotion via media or trade coverage.

If you would like more information regarding familiarisations please email us.​

Last Reviewed: 2017-12-04