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​​​​​Familiarisations help add value to the existing marketing activities of a tourism business and promote Western Australia nationally and internationally.

Whilst familiarisations can provide a return on investment, they should never be seen as the only means by which your business is promoted.

You should be mindful there is no guarantee of media exposure or sales resulting from a famil.  Supplier support however provides favourable coverage of a famil destination as a whole.

We encourage operators to participate in famils that suit their target market and provide an opportunity for potential promotion via media or trade coverage.

If you would like more information regarding familiarisations please familiarisations@westernaustralia.com.​

Last Reviewed: 2020-12-08