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The domestic market – WA’s largest source of visitors - includes WA (intrastate) as well as the remainder of Australia (interstate).  

To promote WA to the interstate market, we focus on:

  • Brand marketing to inspire interstate consumers who want to visit Western Australia;

  • Cooperative marketing by working with highly-recognised retail travel brands that have the ability to retail a wide range of Western Australian tourism products and generate bookings;

  • Events marketing around key events supported by Tourism WA.

Our campaigns target six different types of consumer segments, however three of these -  Escape and Connect; Bright Lights; and Off the Beaten Track, have been identified as priority segments for interstate marketing. Find out more information about the segments on the domestic market profiles page.

For the latest domestic visitor numbers, download the Fast Facts.

​How to get involved

Tourism WA works with a wide range of travel distributors such as airlines, wholesalers, retail travel chains and online tourism agents who have the ability to sell WA tourism product to generate bookings. See the Domestic Travel Distribution Partners contact list for more details.

For more information on how to share and engage with Tourism WA's marketing activities download the How to connect with Tourism WA fact sheet or visit our How to get involved page.

More information

For more information email

Last Reviewed: 2020-11-11