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Tourism Western Australia’s new domestic campaign focus from October through November will include the Kimberley region.

Highlighting the new ‘Kimberley Express’ direct flights from Melbourne to Kununurra commencing in May 2020, the purpose of the campaign is to encourage visitors to move the Kimberley from their bucket list to the now list and book a holiday. The campaign will showcase the region’s natural beauty, untouched wilderness and experiences worth travelling for. Advertising will span across radio, print, TV and digital channels in Victoria, supported by public relations and social activity.

There are a number of ways operators and businesses in the East Kimberley can engage with the campaign:
1. Submit your East Kimberley experience, tour or package for inclusion in campaign activity. Offers or deals that meet the outlined criteria will be featured at, with the most compelling offers featured on social channels. Click here for more information and to submit your holiday deal before 10 October, 2019.
2. Align your advertising or social media activity with Tourism WA by utilising the library of Kimberley Express images, available to download from the Tourism WA Image Library.
3. We invite you to join the conversation on social media by tagging #ThisisWA and #KimberleyExpress. We have passionate followers who are interested in what they can see and do in WA. As the experts on all things WA, we ask you to share your tips and advice with them.
4. Refresh your ATDW listing via ATDW-Online  to make sure your product information on is up to date.

Find out more about how to get involved with our campaign toolkit.

Take a look at the video below to learn more about the campaign. 

Last Reviewed: 2019-10-17