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Our domestic marketing campaigns have been put on hold in light of the current travel restrictions and flight cancellations. We will closely monitor the local and global situation and reactivate marketing when the time is right.

Tourism Western Australia’s domestic campaign focus from October to November, 2019, included the Kimberley region.

Highlighting the new ‘Kimberley Express’ direct flights from Melbourne to Kununurra, which are planned to start in May 2020, the purpose of the campaign was to encourage visitors to move the Kimberley from their bucket list to the now list and book a holiday.

The campaign showcased the region’s natural beauty, untouched wilderness and experiences worth travelling for. Advertising spanned across radio, print, TV and digital channels in Victoria, supported by public relations and social activity.

Take a look at the video below. 

Last Reviewed: 2020-03-25