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Tourism WA has launched a global campaign promoting Western Australia as the ‘home of the road trip’.

This campaign delivers on several Two-Year Action Plan objectives including regional dispersal and driving growth from Asian markets.

The campaign proposes the considerable size of the State should be viewed as an advantage,  and presents WA as the ultimate place to experience a wide variety of environments and experiences via a range of itineraries, from easy short trips within Perth, to more challenging drives off road in the outback.

The marketing is being rolled out across a number of Tourism WA’s key markets including the East Coast of Australia, UK, Germany, Singapore, New Zealand and China and each market will adapt and support the campaign to suit their target audience.  

To support the campaign a new one way rental initiative has been launched with Avis Australia for fly-drive holidays between Perth and Exmouth. This comes into effect for bookings from April 1 to October 31 in 2019 and again in 2020. For more information, visit

Visit the domestic campaign landing page at

View the global campaign video below:

Last Reviewed: 2019-04-09