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Tourism WA has launched a global campaign promoting Western Australia as the ‘home of the road trip’.

This campaign delivers on several Two-Year Action Plan objectives including regional dispersal and driving growth from Asian markets.

The campaign proposes the considerable size of the State should be viewed as an advantage,  and presents WA as the ultimate place to experience a wide variety of environments and experiences via a range of itineraries, from easy short trips within Perth, to more challenging drives off road in the outback.

The marketing is being rolled out across a number of Tourism WA’s key markets including the East Coast of Australia, UK, Germany, Singapore and China and each market will adapt and support the campaign to suit their target audience.  

Visit the domestic campaign landing page at

View the video  played at the campaign launch below:

Last Reviewed: 2018-11-12