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Our domestic marketing campaigns have been put on hold in light of the current travel restrictions and flight cancellations. We will closely monitor the local and global situation and reactivate marketing when the time is right.

Tourism WA launched a global campaign promoting Western Australia as the ‘home of the road trip’ in 2019.

This campaign delivered on several Two-Year Action Plan objectives, including regional dispersal and driving growth from Asian markets.
The campaign proposed the considerable size of the State should be viewed as an advantage,  and presented WA as the ultimate place to experience a wide variety of environments and experiences via a range of itineraries, from easy short trips within Perth, to more challenging drives off road in the outback.
The marketing was rolled out across a number of Tourism WA’s key markets including the east coast of Australia, UK, Germany, Singapore, New Zealand and China and each market adapted and supported the campaign to suit their target audience.  
To support the campaign, a new one-way rental initiative was launched with Avis Australia for fly-drive holidays between Perth and Exmouth. This came into effect for bookings from April 1 to October 31 in 2019. For more information, visit australiascoralcoast.com.


Visit the domestic campaign landing page at westernaustralia.com.
View the global campaign video below:

Last Reviewed: 2020-03-25