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New direct flights between Melbourne and the Margaret River region were announced in October 2019 by the State Government, Jetstar Australia and the City of Busselton,  which start from March 25, 2020.

Tourism Western Australia, in conjunction with Jetstar and the City of Busselton will be supporting through a number of campaign initiatives in 2020 and beyond.

There are a number of ways industry and operators in the South West can capitalise on this opportunity. Ways to get involved:

1. Start meeting with trade and get your product or business in front of them! To help with this, we've created a handy list of contacts here.

2. Make sure your tour or product is listed on the Australian Tourism Data Warehouse (ATDW). Tourism WA draws its consumer website content from ATDW so you need to be listed in order appear on If you are already listed, make sure your product information and links are up to date. Visit and register today.

3. Follow us on Facebook, Instagram and Twitter. We have incredibly passionate followers who are always commenting and asking about what there is to do in the region. As experts on all things in this region, we encourage you to join in the conversation on social media.

4. Use the hashtags #thisisWA #AustraliasSouthWest and any other relevant destination hashtags. The more relevant hashtags you use, the greater your social reach will be. We can only repost if you @mention us and include our hashtag.

5. Tourism Western Australia has thousands of images available to download for free from the image gallery. Visit and register your business to access.

6. Have you got a new product offering you think Tourism WA should know about? Contact us at if you would like to do a product briefing to Tourism WA staff.

7. Add to any of your email news databases so you can update us on new products or services.

Last Reviewed: 2019-10-24