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Tourism WA is continuing to promote Perth as a holiday destination to East Coast audiences, via the Hotel Perth marketing campaign.

The campaign was first launched in February and March this year to showcase the changing face of Perth and reposition the city as a vibrant destination on nature’s doorstep, and is expected to continue to reignite interest on the East Coast and increase visitation to WA.

It likens Perth city to a hotel by comparing the beach to a swim-up bar, Optus Stadium to on-demand entertainment, and Kings Park to a hotel balcony.

The aim of the campaign is to showcase Perth as an affordable place for a holiday, with vibrant experiences, by offering holiday packages, accommodation and day tour deals – in partnership with Flight Centre.

The ads will feature some of Perth’s most iconic destinations, including Kings Park, Swan Valley and Fremantle as well as some of the new entertainment and cultural precincts that have opened up around the city, including Optus Stadium and Elizabeth Quay.

View the ad played in Melbourne below:

View the ad played in Sydney below:

Hotel Perth is an integrated campaign across television, print, public relations, content, digital, social and electronic direct mail.

Visit the campaign landing page on

How to get involved

To help accommodation providers and the wider tourism industry in Perth to continue promoting the benefits of a stay in the city there are a number of Hotel Perth assets that can be downloaded.  

These assets can be integrated into any marketing materials and communications such as flyers, electronic direct mail (EDMs) and social posts.

For more information on the Hotel Perth campaign email



Last Reviewed: 2018-05-22