Skip to main content

​​​Western Australia offers many extraordinary experiences, some of which can't be found anywhere else in Australia, and in some cases the world​.

For example, we have the world's largest collection of wildflowers; Australia's whitest beach at Lucky Bay in Esperance; the only two Horizontal Waterfalls in the world in the Kimberley; and the largest outdoor gallery in the world at Lake Ballard.

Our brand positioning – Experience Extraordinary – reflects the State's uniqueness. Launched in 2010, the brand promotes the many experiences that you can have in Western Australia.

Just Another Day in WA is Tourism WA’s latest marketing campaign under the Experience Extraordinary brand.

Download the Western Australia Experience Extraordinary Brand information on how to apply the brand.

For more information on how to share and engage with Tourism WA's marketing activities download the How to connect with Tourism WA fact sheet.

More information
For more information please email  Tourism WA.

Last Reviewed: 2019-04-09