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Our domestic marketing campaigns have been put on hold in light of the travel restrictions, flight cancellations and the public’s reduced appetite for holiday making in the current climate. We’re continuing to use our social media channels, with a focus on publishing light and uplifting content to celebrate the beauty of WA. We will closely monitor the local and global situation and reactivate marketing when the time is right.

The aim of Tourism WA’s domestic cooperative marketing strategy is to work with highly recognised retail travel brands and airlines to promote Western Australian travel offers to our target consumers on the east coast of Australia.

To take advantage of these campaigns you need to be in the distribution network. Once you're in the network, you can support these tactical campaigns by offering your special deals to the partner so collectively WA can make a bigger impact in market.

Tourism WA’s east coast office actively targets trade partners to increase destination and product knowledge to increase sales conversion during campaigns.  
View our domestic activity calendar hereThis includes planned retail, wholesale, online travel agent, media, trade engagements and campaign activity.

Last Reviewed: 2020-03-24