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Tourism WA’s new domestic campaign Create Your Own Gourmet Escape in WA starts this July through September across key east coast markets. 

Highlighting the gourmet experiences available in the Perth and South West regions, the purpose of the campaign is to encourage visitors to create their own gourmet escape in WA and book a holiday now. 

Kicking off with the airing of WA Week on MasterChef Australia from July 7 to July 11, the campaign includes TV and online advertising supported by social and public relations activities.  Tourism WA is also partnering with Jetstar and Helloworld to deliver compelling sale fares and package offers that will feature as part of the campaign.

Here are a number of ways operators and businesses in the regions can engage with the campaign:
1. Align your advertising or social media activity with Tourism WA by using the same imagery, available to download from the Tourism WA image library. Search for the album “Create Your Own Gourmet Escape”
2. If you’re promoting your own gourmet WA experience, download our “Create Your Own Gourmet Escape” campaign icon to use in your advertising. This is available to download from the Tourism WA image library. Search for the album “Create Your Own Gourmet Escape”
3. We invite you to join the conversation on social media! We have passionate followers who are always asking what they can see and do here when they visit. As the experts on all things WA, we ask you to share your tips and advice with them. Download this fact sheet to find out our social media handles and hashtags.
4. Refresh your listing via ATDW-Online  to make sure your product information on our Western Australia website is up to date.
5. Do you have a special gourmet experience or product offer in Perth or the South West you would like to feature with us? 
Please contact your relevant Regional Tourism Organisation to become a member and be involved in campaign marketing opportunities like this.

All of this information is available in a handy fact sheet available for download here.

Find out more about the Create Your Own Gourmet Escape in WA campaign here.

Take a look at one of the campaign videos below:

Last Reviewed: 2019-07-15