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Our marketing strategy focuses on brand communications, event marketing, cooperative marketing with key airlines and distribution partners, trade education, public relations and major business event promotion in conjunction with the Perth Convention Bureau.

Here are some of the campaigns we are currently running.

ACTIVITY TO SUPPORT THE INAUGURAL QANTAS LONDON-PERTH FLIGHT

Campaign name:          Tourism WA, Qantas and Flight Centre campaign
Campaign summary: The campaign will promote the new direct service from London to Perth. It aims to increase passenger numbers to WA flying with Qantas, increase room nights, and increase the total transactional value made on bookings to the State during the campaign period.
Campaign dates:          April 1 – 30 
Channels:                          Digital window displays, Western Australia hub on QF website, email features, press, digital, magazine, direct mail, Facebook.

Campaign name:          Western Australia Just Got Closer campaign
Campaign summary: Campaign aims to promote the London to Perth direct flights, to encourage consumers to book land product, and seek WA travel advice when booking the flights. Promotes key experiences in all five regions of WA.
Campaign dates:          March 19 - April 29, 2018
Channels:                         Radio, press, video, social, display search and Out of Home advertising, e.g. digital escalator panels at Euston and Kings Cross station.


DOMESTIC


Campaign name:          AFL Travel
Campaign summary: Targeting the key source interstate markets, Tourism WA has partnered with AFL Travel to promote packages to convert consumer interest generated from the campaign into bookings.
Campaign dates:          October 2017 – June 2018
Channels:                         TV, digital, print, social, eDM


Campaign name:          WA Campaign
Campaign summary:   Tactical campaign with Discover Australia Holidays to drive visitation to Western Australia from key interstate source markets of NSW, VIC and QLD.   Promoting package offers, the key objective of this campaign is to target relevant WA product offers to relevant interstate consumers to drive incremental growth in leisure visitation.
Campaign dates:          November 2017 – June 2018 
Channels:                         Digital, social, eDM


INTERNATIONAL

Campaign name:          Dwidaya partnership activity
Campaign summary:  Marketing and sales tactical campaign with Dwidaya – one of Indonesia’s largest travel agents in market. The campaign will promote FIT packages (free and easy), groups/series and special tour via Dwidaya communities and loyal members.
Campaign dates:           October 2017 – April 2018
Channels:                           Cinema ads, webtorial, digital media, and a Dwidaya booklet.
Markets:                             Indonesia



Campaign name:            Dreamtime Travel ‘Go Walkabout’ cooperative campaign with Tourism Australia, Tourism and Events Queensland, and Tourism Northern Territory
Campaign summary:    The campaign focuses on raising awareness of the accessibility of Aboriginal touring products.
Campaign dates:            September 2017 – April 2018
Channels:                           Brochure, website, microsite, social media, newsletter, print, online banners
Markets:                             Germany


Campaign name:         Best of Travel Group with Tourism WA and Tourism Northern Territory cooperative campaign
Campaign summary: Tourism WA and Tourism Northern Territory will join forces with Best of Travel Group (BoTG) to promote WA and NT online with focus on the wide range of BoTG products.  The campaign will explain the easy accessibility of the regions, highlighting the natural beauty and variety on offer in remote areas, with suggested itineraries.
Campaign dates:          September 2017 – April 2018
Channels:                         Website advertising, editorial, newsletter, social media
Markets:                           Germany


Campaign name:          Monas Tour Co – Partnership activity
Campaign summary: Activity will include media placements (advertorial) featuring WA experiences and ensure WA’s presence during Monas Travel fair by engaging consumers on social media. The product offered will be mainly focusing on leisure travel targeting FITs and families who are looking for year-end/school holiday deals.
Campaign dates:          October 2017 – June 2018
Channels:                         Dailies in Surabaya, travel fair booth


Campaign name:        Tourism WA Ctrip Campaign
Campaign summary:  Tourism WA is running an integrated cooperative  marketing campaign with Ctrip which provides WA operators with an opportunity to participate and list their business online. The campaign will leverage Ctrip’s big data technology and will focus on driving conversions from the FIT market in China.
Campaign dates:           December 2017 – June 2018
Channels:                          Online, We Chat
Markets:                            China



Last Reviewed: 2018-04-17