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Our marketing strategy focuses on brand communications, event marketing, cooperative marketing with key airlines and distribution partners, trade education, public relations and major business event promotion in conjunction with the Perth Convention Bureau.

Here are some of the campaigns we are currently running.


Campaign name:          AFL Travel
Campaign summary: Targeting the key source interstate markets, Tourism WA has partnered with AFL Travel to promote packages to convert consumer interest generated from the campaign into bookings.
Campaign dates:          October 2017 – June 2018
Channels:                         TV, digital, print, social, eDM

Campaign name:          WA Campaign
Campaign summary:   Tactical campaign with Discover Australia Holidays to drive visitation to Western Australia from key interstate source markets of NSW, VIC and QLD.   Promoting package offers, the key objective of this campaign is to target relevant WA product offers to relevant interstate consumers to drive incremental growth in leisure visitation.
Campaign dates:          November 2017 – June 2018 
Channels:                         Digital, social, eDM

Campaign name:          Kimberley and Western Australia campaign
Campaign summary:  Tactical and content campaign with APT to drive visitation to Western Australia from key interstate source markets of NSW, VIC and QLD.   Promoting package offers, the key objective of this campaign is to convert consumer interest in the destination to bookings for travel in 2018.
Campaign dates:         November 2017 – February 2018
Channels:                        Print, Direct Mail


Campaign name:          Dwidaya partnership activity
Campaign summary:  Marketing and sales tactical campaign with Dwidaya – one of Indonesia’s largest travel agents in market. The campaign will promote FIT packages (free and easy), groups/series and special tour via Dwidaya communities and loyal members.
Campaign dates:           October 2017 – April 2018
Channels:                           Cinema ads, webtorial, digital media, and a Dwidaya booklet.
Markets:                             Indonesia

Campaign name:            Dreamtime Travel ‘Go Walkabout’ cooperative campaign with Tourism Australia, Tourism and Events Queensland, and Tourism Northern Territory
Campaign summary:    The campaign focuses on raising awareness of the accessibility of Aboriginal touring products.
Campaign dates:            September 2017 – April 2018
Channels:                           Brochure, website, microsite, social media, newsletter, print, online banners
Markets:                             Germany

Campaign name:         Best of Travel Group with Tourism WA and Tourism Northern Territory cooperative campaign
Campaign summary: Tourism WA and Tourism Northern Territory will join forces with Best of Travel Group (BoTG) to promote WA and NT online with focus on the wide range of BoTG products.  The campaign will explain the easy accessibility of the regions, highlighting the natural beauty and variety on offer in remote areas, with suggested itineraries.
Campaign dates:          September 2017 – April 2018
Channels:                         Website advertising, editorial, newsletter, social media
Markets:                           Germany

Campaign name:          Monas Tour Co – Partnership activity
Campaign summary: Activity will include media placements (advertorial) featuring WA experiences and ensure WA’s presence during Monas Travel fair by engaging consumers on social media. The product offered will be mainly focusing on leisure travel targeting FITs and families who are looking for year-end/school holiday deals.
Campaign dates:          October 2017 – June 2018
Channels:                         Dailies in Surabaya, travel fair booth

Last Reviewed: 2018-02-16