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Aboriginal tourism is an important part of our industry. Western Australia’s rich, diverse and authentic Aboriginal cultural experiences give us a unique point of difference over other holiday destinations and will play an important part of the tourism industry’s recovery from COVID-19.

Tourism also represents a significant opportunity for Aboriginal people to secure sustainable economic, social and job outcomes.

How we help

We are focused on growing the sector by working closely with the WA Indigenous Tourism Operators Council (WAITOC), the peak body for Aboriginal tourism businesses in WA. This includes providing $3.6 million over four years to support WAITOC’s governance, marketing and business support activities until 2022-23.

In May 2021, we launched Jina: Western Australian Aboriginal Tourism Action Plan 2021-2025. The plan, backed by the $20 million Aboriginal Tourism Fund, will help position WA as the nation’s premier destination for authentic Aboriginal tourism, create exciting new Aboriginal tourism experiences and help to grow the number of Aboriginal people participating in the tourism industry. For more information visit Jina: WA Aboriginal Tourism Action Plan 2021-2025

Some other ways we are supporting Aboriginal tourism in the State:

  • Camping with Custodians: Our Camping with Custodians initiative builds community-operated campgrounds on Aboriginal land where visitors have the chance to stay with traditional Aboriginal owners and experience local culture. Read more about Camping with Custodians on our website.
  • Regional Aboriginal Events Scheme: As part of the Regional Events Scheme we have allocated a pool of $150,000 to events which deliver an authentic Aboriginal experience through the leadership and participation of Aboriginal people.
  • World Indigenous Tourism Summit: We are the host sponsor of the World Indigenous Tourism Summit, being held in Perth. Thanks to a successful bid by the WAITOC, with support from Business Events Perth and Tourism WA, the summit is expected to attract hundreds of delegates to the State. 

More information


Camping with Custodians 

Our Camping with Custodians initiative provides commercial camping opportunities on WA's Aboriginal lands.

Last Reviewed: 2021-07-07