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A familiarisation (famil) brings key trade (travel distributors) and media from around Australia and the world to experience products that make WA an incredible holiday and business events destination.

Media famils showcase the State's destinations, products and experiences.  They encourage media to report on WA's attractions to inspire people to visit the State from our key markets.

For trade famils, we work with a number of travel distributors including retailers, wholesalers, airlines and inbound operators,  to educate them about key WA products and provide destination information.

We also work with Tourism Australia on its International Media Hosting Program and to bring key distribution partners to the State.

To find out how you can participate in our trade and media familiarisation program, see the links below or email

Itinerary planning 

Find out how we develop famil itineraries.

Product selection 

Find out how we select which products will be featured in the famil program.

Benefits for operators 

Read about the benefits a famil can have for your business.

Tips for operators 

Useful tips for tourism operators participating in famils.

Last Reviewed: 2023-01-05