'Where Dream Events Happen' encourages travellers to step outside of the everyday and into a dreamscape of events in Western Australia.
From unmissable global blockbusters, unforgettable moments shared with the world's oldest living culture, or culinary experiences in otherworldly locations – there are wondrous events happening all year round.
'Where Dream Events Happen' is an experience-led campaign that forms part of the 'Walking On A Dream' brand extension creative set.
Having launched domestically in August 2023, as well as in Singapore, Malaysia and Indonesia, this campaign positions Western Australia as the fastest growing event destination in the South East Asian region for domestic and international High Yield Travellers.
Where Dream Events Happen Style Guide
Please refer to the Western Australia Brand Style Guide for guidance on master brand elements such as colour palette, logos, typography, locator marks and photography.
View the Where Dream Events Happen Style Guide.