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Give the Gift of Travel encourages West Australians to give the most meaningful and unforgettable gift this festive season: the gift of a wander out yonder in Western Australia. The campaign highlights the diversity of tourism experiences that can be given as gifts, from culinary expeditions and Aboriginal cultural tours, to wildlife encounters, staycations, bucket-list adventures and so much more.

The campaign is targeted to a WA intrastate audience across print, paid social, digital display and native content, and aims to:

  • Position the value of The Gift of Travel  through its emotional and aspirational value - there is no better or more meaningful gift than an unforgettable adventure in WA
  • Build desire for tourism experiences as a gift, by showcasing the range of experiences, tours, attractions and accommodation available across WA
  • Encourage locals to purchase tourism experiences as gifts for friends and relatives, supporting the local tourism industry

Activity will drive consumers to, showcasing a range of tourism experiences from across the State.

There is an opportunity for tourism operators to still be considered for the landing page if businesses meet the following criteria:

  • Must be either an AHA member, a member of your Regional Tourism Organisation, WAITOC, or TCWA accredited
  • Must offer gift vouchers for online purchase, or offer bookable experiences online,

Give the Gift of Travel campaign toolkit is available for industry, including campaign assets and more information on how to get involved. Download the full industry toolkit.

For more information or to be involved on the landing page, email

Last Reviewed: 2021-11-15