Wander out Yonder in WA is the State's domestic campaign platform – inspiring Australians to reconnect with family and friends, and to experience the one-of-a-kind adventures that only Western Australia can offer.
The campaign launch coincides with the opening of WA's borders, targeting High Value Travellers and Visiting Friends and Relatives in New South Wales, Victoria and Queensland. High impact outdoor, print, paid social media, digital and online video advertising will run until July 2022.
Compelling tourism experiences from across the State are showcased through campaign creative, which celebrates the joyful freedom of adventure and encourages holidaymakers to stay for longer, go further, and explore more of the wonders in Western Australia.
How can industry get involved
There are many ways industry can get involved to encourage interstate visitors to Wander out Yonder in WA. To find out how, download the industry toolkit.
The campaign call-to-action will drive to a dedicated landing page on westernaustralia.com. We encourage operators to take advantage of the higher volumes of traffic on the website by updating their ATDW listings and submitting a deal for inclusion.
More information
For more information on the campaign download: