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Our international marketing campaigns have been put on hold in light of the current travel restrictions due to COVID-19. We will closely monitor the local and global situation and reactivate marketing when the time is right.

We launched a global campaign promoting Western Australia as the ‘home of the road trip’ in 2019.

The campaign proposed the considerable size of the State should be viewed as an advantage,  and presented WA as the ultimate place to experience a wide variety of landscapes and experiences via a range of itineraries, from easy short trips within Perth, to more challenging drives off road in the outback.

The marketing was rolled out across a number of our key markets including the east coast of Australia, UK, Germany, Singapore, New Zealand and China, and each market adapted and supported the campaign to suit their target audience.  

More information 

Read the Western Australia the Road Trip State brochure to find out more.

Visit the domestic campaign landing page at

Last Reviewed: 2021-01-27